Product Marketing Manager

Givelify•Dallas, TX

6d•Remote

About The Position

We are looking for a Product Marketing Manager to help our rapidly growing, award-winning organization bring world-class product marketing to our giving communities, making it easier for them to understand how Givelify’s products can help them achieve their goals and do more good. In this role, you will shape Givelify’s positioning, messaging, and go-to-market strategies for products and customer segments. You will use customer and market research, competitive intelligence, industry best practices, and company data to translate donor and Giving Partner needs into product narratives, launch strategies, and marketing and enablement materials. You will also collaborate with multiple cross-functionable teams from Product to Customer to drive strong launches, adoptions, and growth. Success will be measured through KPIs, including product usage, NPS, and percentage of consistent givers. If you are a mission-driven product marketer who cares deeply about helping audiences understand how the right products can support their goals, solve real problems, and help them do more good, we would like to speak with you.

Requirements

3+ years of relevant, demonstrable experience in product marketing.
5+ years of total experience in marketing and/or strategy
MBA or MS in marketing or business
Experience working in Consumer-Packaged Goods, Consumer Technology and/or 2-sided Marketplace
Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product positioning & messaging development, and GTM strategy building & execution
Combination of a customer-centric, data-oriented mindset with creative/brand sensibilities
Strategic thinker with a data-driven approach to driving content development decisions
Seasoned at connecting the dots between the psychology of consumer behavior, communication, and data
Excellent communicator who uses storytelling to break down complex topics into fifth grade concepts
Strong interpersonal skills, enabling effective collaboration with cross-functional teams and senior stakeholders
Preference for working in an agile environment with a “get it done” mentality
Outstanding project management skills, with the ability to prioritize and manage multiple projects and deadlines simultaneously

Nice To Haves

Certification(s) in product or customer marketing a plus
Experience in hypothesis-based test-and-learn growth approach a plus
Experience in lifecycle marketing a plus

Responsibilities

Lead and complete key product marketing milestones that impact nearly 2 million generous donors and more than 75,000 nonprofits and places of worship.
Conduct customer, market, and competitive research to understand donor and Giving Partner needs, market trends, competitive alternatives, and opportunities for Givelify to better serve them.
Translate insights into strong positioning and simple, compelling product messaging that communicates Givelify’s value to target audiences. Lead audience validation to improve resonance and effectiveness.
Build launch campaigns and channel plans based on target audience insights, market learnings, company goals, and past performance.
Create, maintain, and update core product marketing assets, including positioning and messaging strategies, audience insights, competitive snapshots, launch initiative strategies, and enablement materials.
Track launch results and optimize plans using qualitative and quantitative data, including but not limited to audience voice, product awareness and adoption. Monitor market trends, customer feedback, and competitive activity to identify future growth opportunities.
Build a strong understanding of donors, Giving Partners, nonprofits, places of worship, and the teams who support them.
Turn customer, market, competitive, and company data into clear recommendations that improve messaging, launch strategy, adoption, and growth.
Partner with Product, Marketing, Customer Success & Experiences, Strategic Partnerships, and Data Science & Insights to refine strategies and execute successful launches.
Manage launch workstreams, timelines, dependencies, approvals, and stakeholder communication to keep initiatives moving forward.
Ensure every initiative’s plan, results, and learnings are clearly communicated, documented, and discoverable for future use.
Use performance data, audience feedback, and launch learnings to improve future campaigns, customer communications, and enablement materials.