Product Marketing Manager (Remote)

iubenda

106d•Remote

About The Position

We’re looking for a Product Marketing Manager to join iubenda, someone who excels at simplifying complex tech products and translating them into compelling narratives. In this role, you will act as the liaison between Product, Marketing (particularly Content and Brand), and Operations, ensuring alignment across teams. You'll report to the Head of Product, and you will shape go-to-market strategies, define how we position our product portfolio, and ensure that customers clearly understand the value we deliver.

Requirements

Full proficiency in English;
At least 5 years of experience in Product Marketing;
Strong experience in positioning heavily technical SaaS features, starting from customer needs analysis (pain/gain framework) through to messaging and GTM execution;
Solid understanding of software development dynamics, and of SaaS functionalities and metrics;
A proactive mindset and a genuine drive to contribute to the company's growth;
Strong interpersonal and communication skills with proven ability to work effectively across cross-functional teams.

Nice To Haves

Previous experience in start-up and scale-up working environments;
A background in martech or in legal tech;
Familiarity with marketing tools.

Responsibilities

Defining product positioning and messaging, making sure every selling point is sharp, relevant, and customer-driven;
Owning the product-led growth strategy, defining priorities and long-term direction;
Leading go-to-market planning and execution for new features from announcement to launch;
Developing use cases grounded in real customer needs, translating them into compelling narratives;
Conducting market research and competitive intelligence to inform strategy and keep us ahead of the curve;
Driving sales enablement by creating materials and supporting the Sales team with the knowledge and tools they need;
Tracking and reporting on growth-related goals and identifying areas for improvement.