Product Marketing Manager

KLA•Milpitas, CA

33d•$111,900 - $190,200•Onsite

About The Position

KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us. The Broadband Plasma Division (BBP) provides market-leading patterned wafer optical inspection systems for leading-edge IC manufacturing. Logic, foundry, and memory customers depend on BBP products to detect yield-critical defects for process debug and excursion monitoring at advanced process nodes. BBP flagship products include the 29xx and 39xx series which leverage Broadband Plasma technology to capture a wide range of defects with ultimate sensitivity at the optical inspection speeds needed for inline defect monitoring.

Requirements

Doctorate (Academic) Degree and 0 years related work experience; Master's Level Degree and related work experience of 3 years; Bachelor's Level Degree and related work experience of 5 years
Expertise in process technologies such as DRAM, NAND, and Logic, or proficiency in process control equipment
Expertise in wafer inspection technologies
Experience in semiconductor fabrication, specializing in yield enhancement, or layer/module ownership, or defect engineering
Experience with collaboration with cross-functional teams

Nice To Haves

This role requires domestic/international travel to target customer sites, up to 25% of the time

Responsibilities

Lead product marketing activities including market analysis opportunity and requirements, product positioning, forecasting, and pricing strategy
Build strong relationships with customers to understand their problems and drive product solutions.
Create the Marketing Requirements Document (MRD) by translating customer needs into technical specifications and guiding engineering teams
Collaborate closely with customers, business units, and engineering teams to ensure the timely and successful completion of beta evaluations and early collaborations.
Manage new product releases by working with the field marketing manager to determine target customer sites, timing of product introductions, and demo support.
Develop marketing strategies for target customer sites
Collaborate with PMM, PLC, and BD teams to recommend pricing strategies for each customer site.
Identify new opportunities through marketing initiatives and understand CAPEX/WFE for target customer sites, analyzing and tracking BBP intensity.
Develop competitive strategies, forecast market trends, and create technical product presentations and introductions for key customers.
Formulate product penetration and adoption strategies for target accounts, working closely with business development and regional account teams.