Product Marketing Manager

Hearst•Austin, TX

7d•Onsite

About The Position

Build the Events Austin Talks About. Some people market events. Some people live them. We're looking for someone who wants to immerse themselves in Hearst Austin Media’s event culture and help grow some of the most recognized experiential brands in Central Texas. This role will serve as the marketing lead for our portfolio of wellness, lifestyle, food, music, and community events, with a primary focus on the Cap10K, Texas' largest 10K and one of Austin's most iconic traditions. We're looking for someone who wants to be on the course, behind the scenes, at packet pickup, at community runs, at merchandise launches, talking to participants, interviewing runners, capturing content, trying a two-step and weighing in on which burger delights the senses. We need a builder of community and help shaping what these event brands become next. If you've ever thought, "I wish I could get paid to be obsessed with Austin events," this might be your dream job.

Requirements

3+ years of marketing, audience development, events, experiential marketing, community engagement or related experience
Strong social media and content creation skills
Comfortable appearing on camera and interviewing participants
Experience building campaigns that drive registrations, attendance, purchases or subscriptions
Strong project management and organizational skills
Ability to work evenings and weekends as events require
Passion for live experiences and community-building

Nice To Haves

You're a runner.
You've worked in sports, wellness, fitness, hospitality, festivals or live events.
You've helped launch merchandise programs.
You're already active in Austin's running, fitness or event communities.
You have video creation and storytelling experience.

Responsibilities

Be the Voice of the Brand: Help tell the story of our events year-round through social media, video, email, digital campaigns and community activations. Interview participants, capture content in the field, showcase event experiences and help audiences feel connected long before race day or event day arrives.
Grow Participation: Develop marketing campaigns that drive registrations, ticket sales, attendance, merchandise purchases and repeat participation. Understand who our audiences are, what motivates them and what inspires them to become lifelong fans.
Be Embedded in the Experience: Work closely with our Race Director, event producers, creative team and operations leaders. Attend planning meetings, community activations, training runs, sponsor events, merchandise launches and race-weekend activities. Expect to spend time where the action is happening.
Turn Merch into a Movement: Invest in merchandise as part of the participant experience. Help launch products, create campaigns, build anticipation and turn our merchandise program into something audiences actively seek out.
Build Community: Develop relationships with running clubs, fitness groups, creators, community organizations, local businesses and cultural influencers who help make Austin special. Ensure events feel like they're built with the community, not simply marketed to it.