Product Marketing Manager

Zillow

1d • $112,700 - $189,400 • Remote

About The Position

As a Product Marketing Manager on the Agent Product Marketing Team, you will help shape how partners engage with Zillow’s products, programs, and growth opportunities. You will work across marketing, product, business operations, and sales to define value propositions, influence go-to-market strategy, and bring partner-facing experiences to market. This role requires strong strategic thinking, sharp customer insight, and the ability to build alignment across cross-functional teams. You will identify market opportunities, clarify customer and partner needs, and turn those insights into positioning, messaging, and launch plans that support product adoption and business growth. You will also play a central role in helping teams stay aligned from strategy through execution. We are looking for someone who can bring clarity to complex questions, connect customer needs to business priorities, and help shape thoughtful go-to-market approaches for evolving products and programs.

Requirements

• 8+ years of product marketing experience, ideally supporting B2B products, programs, or platforms from early development through launch and growth
• Experience developing positioning, messaging, and value propositions that drive acquisition, adoption, and retention
• Demonstrated success aligning cross-functional teams around a shared strategy and helping bring complex work to market
• Strong research and analytical skills, with the ability to turn qualitative and quantitative inputs into actionable insights
• Excellent communication and project management skills, with the ability to influence across teams and levels
• A customer-centric, hypothesis-driven mindset and a thoughtful approach to strategy, execution, and collaboration

Nice To Haves

• Experience with loyalty marketing, advocacy programs, or related go-to-market strategies that strengthen partner engagement, retention, and long-term value
• Experience supporting products, partner programs, marketplaces, or service models with multiple stakeholder groups
• Experience working closely with product, sales, and operational teams to shape customer-facing strategies
• Familiarity with performance-driven or partner-facing business models
• Experience developing go-to-market plans for new product experiences, launches, or program changes

Responsibilities

• Develop marketing and go-to-market strategies in partnership with product teams and marketing channel owners to support partner adoption and business growth
• Lead cross-functional coordination across the product roadmap, including launch planning, internal readiness, and stakeholder visibility
• Create and refine messaging, positioning, and value propositions for partner-facing products, programs, and experiences
• Partner with product and business operations to inform roadmap priorities, product strategy, and the overall partner experience
• Build a deep understanding of agent and partner needs through research, performance data, and field feedback, and use those insights to shape strategy
• Collaborate with field marketing, web, and lifecycle teams to translate product value into clear, effective customer communications
• Act as an internal advocate for your product area, helping teams align around customer needs, business goals, and go-to-market priorities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed