Product Marketing Manager

Torus•Salt Lake City, UT

8d•$165,000 - $190,000•Hybrid

About The Position

Customers evaluating Torus need to understand how our systems provide benefits for their facilities; from hardware through software to ongoing support. As a Product Marketing Manager, you’ll work across product, engineering, sales, and manufacturing teams to make sure our customers understand our products. You’ll develop personas and segmentation, write MRDs and PRDs, support product launches, and help build sales enablement assets that translate technical complexity into benefit-driven positioning. Your goal is to help Torus fit our products in an ever-changing market.

Requirements

7+ years in product marketing, ideally in complex B2B tech—energy, infrastructure, or hardware/software hybrids.
Experience writing or managing MRDs and PRDs with cross-functional teams.
Strong grasp of go-to-market mechanics, including personas, ideal customer profiles, TAM/SAM/SOM, and pricing models.
Familiarity with energy storage systems, grid interconnections, or electrical and mechanical systems.
Skilled at translating technical features into benefit-driven messaging.
Experience creating sales enablement assets, product collateral, and executive-ready positioning docs.

Nice To Haves

Experience with utilities, grid infrastructure, or energy storage (FESS, BESS, microgrids).
Knowledge of regulatory frameworks: IEEE, UL, NERC, FERC, CAISO, etc.
Worked in or marketed to utilities, commercial & industrial, data centers, or government/ defense sectors.
Led multiple product launches and evolved messaging across product lifecycles.
Background collaborating with brand, comms, and external creative partners.
Bonus if you’ve marketed a vertically integrated product stack (hardware + firmware + software).

Responsibilities

Responsible for supporting cross-functional teams from product research and development to launch to installation and ongoing support, throughout the entire product lifecycle.
Work across product, engineering, sales, manufacturing, and marketing to build and scale products.
Lead persona development and customer segmentation across utility, C&I, data center, and government/defense markets.
Drive the creation of market requirements documents (MRD), and product requirements documents (PRD) for new and existing products.
Support product launches end-to-end, including collateral, internal training, and go-to-market execution.
Assist market intelligence team on packaging, pricing, feature prioritization, and messaging.
Enable the sales and design teams with product data sheets.

Benefits

Employee Rewards Package including equity
401(k) Retirement Savings Plan
Torus paid life and AD&D Insurance with options to purchase additional coverage
Voluntary short- and long-term disability insurance
Health Benefits Package: Choice between traditional PPO or HSA-eligible medical plans with Torus covering 50% of medical premiums; Dental insurance; and Vision insurance
Plan participants have access to telehealth services, mental health support and coaching, and exclusive discounts on brands, dining, entertainment, and more.
Unlimited discretionary PTO or 10 days annual PTO
10 paid company holidays
Waiting period-free 100% paid parental leave
Regular company-wide offsites to showcase our progress and learnings. A time to step back, think strategically, and work on the business together.
Team members receive Torus branded gear
Peer Recognition Program
Fully stocked break rooms with free snacks and drinks.