Product Marketing Manager

Swayable•New York, NY

6d•$110,000 - $140,000•Hybrid

About The Position

Swayable is hiring a Product Marketing Manager to sit at the crossroads of product, engineering, and go-to-market, translating what's being built into what sellers say. You'll own the sales enablement materials, launch cadence, and onboarding curriculum that keep our GTM team aligned with the roadmap, while staying close enough to the field to know what's actually resonating with prospects and clients.

Requirements

4-6 years of product marketing experience, with experience in B2B SaaS
Passion for building frameworks, processes, and strategy from scratch
Excellent written communication and storytelling skills, with the ability to simplify complexity
Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional sync
Have a founder mindset: you identify gaps and fill them, move quickly, and don't wait for someone else to define the playbook
Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories
Strong project management skills, you can juggle multiple launches and keep teams aligned under pressure
Experience with sales enablement and competitive positioning for technical audiences
Sharp writing and storytelling instincts, you know the difference between a headline that's technically accurate and one that actually lands.

Responsibilities

Work with engineers, PMs, and Sales to understand the roadmap, translating innovations into reusable sales enablement materials
Own launch rhythm — a repeatable cadence for major features and smaller updates
Own Sales Enablement materials: decks, one-pagers, case studies, objection handling
Work with Marketing to ensure brand and positioning strategy translates cleanly at the sales level
Design and run Sales University end-to-end — the full onboarding/certification curriculum
Own the standard demo narrative and environment, the default story every rep uses
Sit in on qualification calls to capture what's resonating and what objections come up, then flag upsell/expansion signals to CS post-sale and track post-sale success against what was promised pre-sale
Build the reusable pilot-to-program playbook template and conversion criteria framework