Product Marketing Manager
About The Position
At Leatherman, we don’t just build tools — we build products people rely on in the moments that matter. We’re in an exciting phase of rebuilding and strengthening our Product Management & Marketing engine, and we’re looking for a Product Marketing Manager who wants to help shape how we bring products to market. If you’re a strategic thinker, strong storyteller, and highly collaborative partner who thrives in a fast-paced, cross-functional environment — this could be your next move. As our Product Marketing Manager, you’ll sit at the center of Product, Brand, Marketing, and Sales — turning strategy into compelling stories that drive results. This is not a “stay in your lane” marketing role. You’ll join a company known for craftsmanship, innovation, and purpose-driven products — and a team that’s actively evolving how we bring those products to life in the market. If you love turning great products into powerful consumer stories — and want to help rebuild how a brand goes to market — this role is for you. Apply today.
Requirements
- 5+ years of experience in product marketing, brand marketing, or similar roles
- Proven experience owning GTM strategy, positioning, and product launches
- Strong ability to translate products into compelling consumer stories
- Experience in consumer products (preferred: outdoor, athletic, or hardgoods brands)
- A highly collaborative mindset — you work with teams, not around them
- Strong communication, organization, and execution skills
- A growth mindset, curiosity, and a willingness to challenge and improve how things are done
- Position is onsite with an occasional remote day depending on business need.
- Travel is required 5-10% of the time, including international.
Nice To Haves
- Experience in outdoor, lifestyle, or performance brands
- Background in hardgoods or textile products
- A strong point of view — balanced with openness and adaptability
Responsibilities
- Own go-to-market (GTM) strategy and product positioning for key product lines
- Bring products to life through clear, compelling storytelling that resonates with consumers
- Lead development of marketing briefs, product naming, and launch narratives
- Create impactful sales enablement tools (training, decks, product storytelling)
- Partner cross-functionally to ensure alignment from concept to commercialization
- Contribute to consumer insights, competitive analysis, and portfolio strategy
- Help build and evolve how we take products to market
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
101-250 employees
