Product Marketing Manager - Engineered Arts

Opportunities with AppDirect's Advisor Partners (Recruitment as a Service) • Montreal, QC

4d

About The Position

Engineered Arts is the leading manufacturer of full-size humanoid robots used for entertainment, education and communication. With 20 years of hardware and software development, our robots have been sold in over 30 countries worldwide with customers such as NASA, PwC, Meta and many more. Our Ameca robot is well known as 'the face of AI' and a social media viral success, taking advantage of the generative AI craze. Along with our ultra-realistic Mesmer range of animated figures, our robots continue to surprise and excite visitors at museums, theme parks, visitor attractions and trade shows, as well as aid leading universities with AI and robotics research. Our robots are poised to break into the future mega-expansion service robot segment, with applications such as front of house, receptions, check-in desks, information points and PoS. We are a team of dedicated engineers and creatives striving to develop the very best experiences for our customers. Our internal motto is 'Be Wow' — everything we do is fun, entertaining or surprising to encounter.

You're a product marketer who has done the hands-on work — written the battle cards, built the one-pagers, drafted the outbound copy — not just managed the process. You've taken complex, technical products and translated them into language that moves buyers who aren't engineers. You're comfortable going deep on specs with a product team in the morning and shipping a polished sales enablement asset in the afternoon.

This is a builder role. You'll start as a team of one, owning positioning, messaging, and sales enablement end-to-end across a portfolio that spans research labs, schools, museums, attractions, and enterprise clients. If you're looking for a role where you set strategy and hand execution to a team, this isn't that — yet. What it is, is a rare opportunity to lay the foundation for a product marketing function at a company that makes things that genuinely stop people in their tracks.

Requirements

• Experience in product marketing at a company selling a complex, technical product — hardware, robotics, deep tech, or technical enterprise software all count
• A work portfolio of assets you personally wrote: one-pagers, battle cards, case studies, or campaign copy — not managed or reviewed, but authored; we'll want to understand your specific role and process in creating them
• A demonstrated ability to translate deep technical detail into language a non-technical buyer can act on
• Comfortable working directly inside the tools — Figma, HubSpot, Apollo — not through an ops team, and willing to learn new ones as needed

Nice To Haves

• Experience as the entire product marketing function at an early-stage or venture-backed company, not one layer inside a larger team
• Familiarity with B2B marketing, social robotics, embodied AI, or experience and entertainment technology markets
• Experience marketing to research or academic buyers, K-12 or education buyers, or museum and attraction buyers

Responsibilities

• Refine and expand our use cases and ICPs — research and HRI labs, K-12 and charter schools, museums and science centres, events and rentals, enterprise front-of-house — in close partnership with product and sales
• Write and maintain the core positioning and messaging library: one-pagers, spec sheets, battle cards, objection-handling docs, and a master sales enablement document that stays current every time product or pricing changes
• Build a visual asset library with the product team — images, video, and supporting materials — for use across marketing, sales, social media, and other channels
• Draft copy for outbound sequences, landing pages, campaign assets, and discovery questions, working alongside sales and marketing operations; you write the first draft, not assign it
• Own product launch coordination for the desktop line (Ami, Azi, Ameca Desktop) and future releases — messaging, timing, and ensuring sales is ready to sell on day one
• Build simple, repeatable SOPs with the product team and other stakeholders for how positioning and enablement content gets created, reviewed, and shipped
• Partner with product to confirm specs, surface discrepancies, and ensure accuracy before anything goes external; close the loop with sales on what's landing in the field and what isn't
• Support case studies and reference materials with sales and customer success, drawing on customers including Brandenburg University, Altus Charter Schools, Dubai Museum of the Future, LEGO, and Bloomberg

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed