Product Marketing Manager

Brightflag•New York, NY

8d•$150,000 - $170,000•Hybrid

About The Position

As Product Marketing Manager, you will play a central role in connecting Brightflag’s product capabilities with customer needs and market opportunities. You’ll work cross-functionally with Product, Sales, Customer Success, and Marketing to execute programs to support awareness and adoption of enhancements across Brightflag’s core e-billing platform. Additionally, you will support product launches and go-to-market plans that drive cross-sell and up-sell opportunities. This role is ideal for someone who is execution-oriented, with strong project management skills and a passion for telling compelling product stories.

Requirements

5+ years of experience as a Product Marketing Manager at a B2B SaaS company
Demonstrated experience leading go-to-market initiatives and new product launches
Experience with email marketing platforms, CRM systems, and marketing automation tools
Proven experience translating product features into clear customer value propositions and messaging
Experience conducting competitive analysis and market research to inform product positioning
Strong experience developing and executing customer marketing and email campaigns that drive upsell, cross-sell, expansion opportunities, and pipeline generation.
Experience creating high-quality sales enablement materials such as one-pagers, presentations, and competitive battlecards
Demonstrated ability to collaborate cross-functionally with Product, Marketing, Sales, and Customer Success to develop compelling customer case studies and marketing assets.
Excellent written and verbal communication skills with strong attention to detail
Strong project management skills with the ability to manage multiple initiatives, coordinate stakeholders, and deliver results in a fast-paced, cross-functional environment.

Nice To Haves

Experience in legal tech, fintech, or other complex B2B categories
Familiarity with enterprise sales cycles and multi-stakeholder buyers
Experience with SaaS metrics (ARR, CAC, LTV, churn)Experience using AI tools to enhance productivity, research, content creation, or campaign execution
Familiarity with email marketing platforms, CRM systems, and marketing automation tools

Responsibilities

Develop clear, differentiated product positioning and messaging, translating complex capabilities into compelling, customer-centric value propositions for key audiences
Own and evolve the product narrative across Brightflag.com and key channels, optimizing high-impact pages (platform, customer stories) for engagement and conversion
Lead end-to-end product launches, building and scaling structured frameworks for major releases, new features, and ongoing updates
Conduct customer, market, and competitive research to inform go-to-market strategy and influence the product roadmap
Develop and execute integrated product marketing programs that drive awareness, engagement, and product adoption across the customer lifecycle
Partner cross-functionally with Marketing, Sales, Product, and Customer Success to deliver cohesive campaigns across web, email, events, and sales channels
Drive expansion revenue (NRR) through targeted upsell and cross-sell initiatives, including lifecycle messaging, campaigns, and enablement
Create high-impact customer-facing assets, including ROI narratives, case studies, and sales enablement materials
Leverage product usage data and customer insights to identify growth opportunities and inform strategy

Benefits

Base salary of $150,000 to $170,000 plus annual bonus
15 days PTO
401(k) plan with company match.
Comprehensive health insurance, life insurance and long term illness/income protection.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume