Product Marketing Manager

Labcorp•Durham, NC

1d•Remote

About The Position

Labcorp is seeking a remote Product Marketing Manager to support Ovia Health by Labcorp and Labcorp’s women’s health solutions. The role owns portfolio positioning, messaging, and go-to-market strategy, serving as a bridge between Product, Clinical, Sales, Customer Success, Partnerships, and Marketing. The manager translates clinical capabilities and product updates into clear customer value, commercial materials, launches, and thought leadership that support growth and adoption. The position supports Ovia Health’s women’s health platform, which serves people across health journeys from cycle tracking and fertility through pregnancy, parenting, perimenopause, and menopause. The manager will help ensure consistent positioning across buyer audiences and equip customer-facing teams with the insights, training, and resources they need. The role also uses AI to accelerate content development, synthesize intelligence, improve information sharing, and maintain consistent messaging and resources, with oversight of final outputs. The position requires a bachelor’s degree and at least three years of experience as a product marketer, sales enablement specialist, or in equivalent responsibilities. Preferred qualifications include experience in women’s health, B2B and B2B2C go-to-market and sales motions, and sales enablement program development and training. The role is remote and offers a salary range of $100,000–$120,000, plus eligibility for an annual bonus under the Labcorp Bonus Plan. Eligible employees regularly scheduled to work at least 20 hours per week may receive benefits including medical, dental, vision, life, short- and long-term disability, 401(k), paid or flexible time off, tuition reimbursement, and an employee stock purchase plan.

Requirements

Bachelor’s degree.
At least 3 years of experience as a product marketer, sales enablement specialist, or in equivalent role responsibilities.
Strong interest in and comfort learning about and speaking to women’s health topics, including menstruation, reproductive health, breast and vaginal health, and conditions that uniquely or disproportionately affect women.
Experience using competitive intelligence platforms and tools.
Ability to approach health topics with empathy, accuracy, and cultural awareness.
Experience working cross-functionally with sales, product, and marketing teams.
Customer- and revenue-oriented thinking.
Proactive, curious, and eager to learn.
Adaptability and comfort proposing fixes and solutions.

Nice To Haves

At least 1 year of experience working in women’s health, including familiarity with reproductive health, fertility, maternal care, menopause, or hormonal health.
At least 1 year of experience with B2B and B2B2C go-to-market and sales motions.
At least 2 years of experience developing sales enablement programs and ongoing team training, including presentations, training, and weighted quizzes.

Responsibilities

Create commercial messaging and sales enablement programs and assets, including pitch decks, one-pagers, battlecards, objection-handling guides, competitive comparisons, FAQs, and playbooks.
Equip Sales and Customer Success with messaging, tools, and training to communicate Ovia’s value in the women’s health market.
Gather market feedback with Sales and Customer Success and improve enablement training, resources, and feedback loops.
Translate product updates into customer-focused messaging and commercial assets.
Support portfolio marketing strategy across Ovia Health by Labcorp and Labcorp’s women’s health solutions, maintaining clear positioning, differentiation, and alignment with business priorities.
Develop messaging frameworks, value propositions, and customer narratives articulating clinical, financial, and member engagement value.
Define messaging for health plans, employers, providers, consultants, and channel partners.
Audit and update materials to maintain consistent positioning across campaigns, sales materials, product launches, and customer communications.
Partner with Product Management and Clinical teams to translate new capabilities into market-ready messaging.
Support cross-functional go-to-market planning for product launches, feature releases, partnerships, and strategic initiatives.
Manage launch plans aligned across Product, Marketing, Sales, Customer Success, Clinical, and Partnerships.
Develop launch messaging, positioning, sales-readiness materials, and internal communications.
Establish launch success metrics and optimize go-to-market performance.
Monitor competitive activity, healthcare trends, employer and payer priorities, and women’s health market dynamics.
Conduct market research and synthesize customer insights to inform positioning and portfolio strategy.
Coordinate with Sales, Customer Success, and Product to understand customer needs, buying behaviors, and market opportunities.
Use competitive intelligence to strengthen differentiation and inform roadmap discussions.
Develop and manage thought leadership that reinforces Ovia Health’s and Labcorp’s leadership in women’s health.
Work with Clinical, Medical Affairs, and subject matter experts to create evidence-based content.
Support webinars, conferences, executive presentations, speaking opportunities, and strategic campaigns.
Ensure messaging reflects current clinical evidence and market trends.
Use AI to accelerate content development, insight generation, and recurring workflows while reviewing final outputs.
Use AI to synthesize market, scientific, customer, and competitive intelligence into recommendations for portfolio strategy and decision-making.
Use AI to create and distribute role-specific summaries that improve cross-functional alignment.
Maintain shared AI tools, templates, and knowledge resources that promote consistent portfolio facts, positioning, terminology, and handoffs.
Track KPIs for portfolio marketing, product launches, and commercial enablement, including win rates, product adoption or activation, time to adoption, training completion, sales readiness, competitive win rates, and confidence in objection handling.
Analyze campaign performance, launch metrics, content engagement, and sales feedback.
Use data and customer insights to optimize messaging, positioning, and go-to-market execution.
Present recommendations and business insights to commercial and executive leadership.