Product Marketing Manager

Search Atlas•Austin, TX

4d•Remote

About The Position

Search Atlas is hiring a Product Marketing Manager to own how the market understands, evaluates, and adopts our platform. You will be the person who translates what Search Atlas builds into why it matters — for every product line, every audience, and every stage of the buyer journey. You will own Search Atlas’s product marketing function end to end — from positioning and competitive intelligence to sales enablement and launch strategy. Each of our product lines competes with established players. Your job is to make sure the market understands not just what each product does, but why they are dramatically better when they work together inside an agentic platform.

Requirements

6–9 years of product marketing experience at a B2B SaaS company.
Proven ability to develop positioning and messaging for technical, multi-product platforms — you understand complex technology and can articulate both individual product value and integrated platform advantages.
Strong competitive intelligence skills — you have built competitive programs and know how to turn market analysis into actionable sales enablement.
Experience leading go-to-market launches from strategy through execution.
Comfort working cross-functionally with Product, Sales, Brand, Growth, and Community teams.

Nice To Haves

Experience in SEO or martech
Marketing AI-powered products to technical practitioners
Track record at a category-creating company
Experience at a $20M–$100M ARR company
Familiarity with PLG and community-led growth motions.

Responsibilities

Develop and own the positioning and messaging framework for every Search Atlas product line — SEO, content, site management, vibe coding, Google Ads, and the integrated agentic platform.
Create clear, differentiated messaging that explains why each product is better than point-solution competitors — and why the integrated platform creates compounding value.
Translate deeply technical capabilities into language that resonates with marketing directors, CMOs, agency owners, and practitioners.
Build and maintain messaging documents, positioning guides, and product one-pagers that the entire company can use.
Continuously refine positioning based on competitive moves, customer feedback, and market shifts.
Build and maintain a competitive intelligence program that tracks key competitors across every product line (Ahrefs, SEMrush, Surfer, Jasper, Webflow, and more).
Create competitive battle cards and sales enablement materials that help Sales and CS win against specific competitors.
Identify and articulate Search Atlas’s unique advantages in each competitive matchup — and especially the integrated platform advantage vs. a stack of point solutions.
Monitor competitive pricing, feature launches, positioning changes, and market narratives so Search Atlas is always one step ahead.
Create the materials and frameworks that help the sales team close: pitch decks, product demos, ROI calculators, objection-handling guides, and competitive positioning.
Develop sales playbooks for different buyer personas, industries, and deal sizes.
Partner with Sales to understand what’s working in the field and continuously improve enablement materials based on real feedback.
Lead the go-to-market strategy for new product launches, major feature releases, and platform updates.
Coordinate cross-functionally with Product, Engineering, Growth, Brand, and Community to ensure launches drive awareness, trial, and adoption.
Develop launch playbooks that can be replicated as the company’s release cadence accelerates.
Work with the Head of Brand and Growth team to ensure launches reinforce the “agentic marketing” category narrative.
Own the customer storytelling engine — identifying, capturing, and packaging customer success stories that demonstrate real business impact.
Build a systematic process for collecting case studies, testimonials, and data across different product lines, industries, and use cases.
Partner with the Community team to identify power users and advocates who can serve as public references.