Product Marketing Manager

Erbe USA Incorporated•Marietta, GA

6d•Onsite

About The Position

This position is an important member of the management team but has no direct supervisory responsibility. The incumbent utilizes independent judgment with limited supervision. This position operates in a professional office environment and routinely uses office and computer equipment typical of similar positions. The position is also exposed to all manner of products in the company’s portfolio. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, prolonged periods of sitting at a desk and working at a computer are routinely required. The employee frequently is required to lift and/or carry up to 20 pounds. This is a full-time position. Days and hours of work are typically Monday through Friday with substantial variety in start and finish times. Occasional evening and weekend work may be required as job duties demand. This position requires extensive travel, which can be 50%+ at times, including overnight stays and periodic international travel. Employees must be legally authorized to work in the United States. Employees must not be specifically barred from working with Federal contracts, government entities or otherwise listed on Federal excluded parties list. Erbe employees and applicants for employment are protected by federal laws, Presidential Executive Orders, and state and local laws designed to protect employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit-based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs. Please note this position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. This position description does not constitute a contract or guarantee employment for any specified time. The company may exercise its employment-at-will rights at any time.

Requirements

Bachelor’s degree in marketing, business, technical marketing, or related field required.
5-7 years’ professional experience working in a marketing role.
Demonstrated communications skills, both verbal and written, as well as excellent facilitation skills.
Strong leadership and interpersonal skills required; successful candidates must also be able to serve in a liaison role between cross-functional and cross-cultural teams.
Must possess strong analytical skills and the ability to communicate complex information in a way that provides solutions to problems; critical thinking and sound judgment required.
Must be able to learn and present the technical attributes of the company’s products to the marketplace in a positive, clear, and distinctive manner.
Candidates must be highly organized and able to meet deadlines.
Demonstrated excellent computer skills required; strong preference for those with high degree of proficiency with Microsoft Office products.
Must be able to handle confidential information in an appropriate and professional manner.

Nice To Haves

Medical device experience, particularly in a sales or marketing leadership role is a strong plus.
German and/or Spanish language skills a strong plus.

Responsibilities

Manages assigned product portfolio and is responsible for product prioritization and rationalization efforts that drive adoption in local markets.
Serves as key U.S. liaison to the sales team and customer base for product-related inquiries, recommendations, line extensions, improvements, and other related activities. Coordinates product information with the product development and technical marketing team in Germany; disseminates information internally and externally as applicable.
Develops and implements annual marketing strategy for assigned portfolio, including product launch plans, key messaging with target proof points, pricing strategy, collateral materials development, competitive assessments, and revenue forecasts.
Designs and executes marketing strategies to ensure profitable growth.
Works closely with sales organization, distribution channels, customers, and other buying influencers to develop comprehensive understanding of the industry, competitive landscape, and customer needs.
Assists in managing the entire product life cycle, including: Strategic planning and tactical activities before the product is released; Involvement in post-release challenges in the US market, including training requirements for field sales team throughout and finally into obsolescence; Technical input in the design phase as applicable; Product training needs for sales, customers, and internal departments; Support issues like technical support, product specific contact, and documentation; Tradeshow attendance.
In association with marketing and sales leadership, establishes KOL strategy that supports increased adoption of Erbe product line within assigned product portfolio.
Assists in the building of product evaluation protocol for new products and leads the on-site evaluation process. This includes management of the selection process, tactical protocol deliverables, and summarization of project results.
Leads cross-functional team meetings that develop and implement companywide go-to-market product strategies; develops and distributes tactical plans for all departments to execute with timelines.
Designs and produces marketing reports for department and company-wide use, including international subsidiaries and distributors.