Sr Product Marketing Manager

Adobe•San Jose, CA

16h•$120,700 - $219,750

About The Position

We are seeking a product marketer to drive the pro-tier offering strategy for Adobe’s B2C Creative Cloud business! In this role, you will monitor market dynamics, customer trends, and funnel performance for our pro-tier B2C solutions for individuals. You’ll also run the pro-tier business and own a suite of market research initiatives, a yearly marketing strategy, and a roadmap of cross-functional initiatives.

Requirements

7+ years in product/portfolio marketing and go-to-market strategy, ideally in creative or marketing SaaS.
A keen understanding of strategic and operational planning to hit business goals and the financial literacy to analyze the impact of initiatives against revenue and engagement forecasts.
Proven experience owning and delivering successful portfolio and GTM strategies for B2C customer segments.
Strong storytelling, writing, and communication skills—able to distill complex ideas into compelling, customer-facing messaging and positioning frameworks.
Proven cross-functional leadership skills, with experience driving complex initiatives and navigating tradeoffs in matrixed environments.
BA/BS degree preferred OR 7+ years in Marketing OR equivalent practical experience.

Responsibilities

Own the CC Pro business: Define the overarching pro-tier strategy for how we consistently grow our pro-tier business. This includes setting a long-term vision for our B2C pro-tier offering as well as driving annual/quarterly plans to hit acquisition, migration, and attrition revenue forecasts.
Deeply Understand Customers: Lead customer and market research to identify pro-tier audience needs and use cases to shape cross-functional testing roadmaps.
Champion acquisition, monetization, and engagement efforts: Serve as the POC across product teams for acquisition, engagement, and retention initiatives with an emphasis on CPro Gen AI use and monetization.
Drive Global Business Growth: Partner with international PMMs to test culturalized initiatives to better align pro-tier plan value with global customer needs and price sensitivities.