Product Marketing Manager

Acorns

3d•Remote

About The Position

Acorns is seeking a Product Marketing Manager to support the messaging, go-to-market strategy, and evergreen content programs that drive adoption across the Acorns and Acorns Early product portfolios. In this role, you will help develop product positioning frameworks, support key launches, and contribute to a robust asset library that enables consistent customer education. AI fluency is foundational to this role. You are motivated to integrate modern AI tools into your day-to-day work, improve execution efficiency, and contribute to evolving PMM best practices across the team. Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

Requirements

3–5 years of product marketing experience, with a track record of supporting product launches (Consumer, fintech, or subscription experience preferred).
Strong communication and storytelling skills, with the ability to translate technical features into clear customer value.
Proficiency in using AI tools to support messaging development, content creation, or research synthesis.
Proven ability to synthesize customer insights into actionable marketing recommendations.
Experience developing customer-facing marketing assets and supporting evergreen content systems.
Ability to collaborate effectively across diverse teams in a fast-paced, regulated environment.
Hunger to deliver game-changing products.
Exceptional drive and precision in delivery.
A belief that your work is tied to your life's mission.
Optimistic about the potential of societal change.

Nice To Haves

You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.

Responsibilities

Support the development and maintenance of messaging frameworks that connect product capabilities to customer benefits across all touchpoints.
Support end-to-end GTM execution for product launches, including creative briefing, channel coordination, and launch communications.
Synthesize insights from research, customer feedback, and social sentiment into messaging recommendations to ensure we are speaking the customer's language.
Maintain a library of evergreen assets—such as FAQs, value propositions, and app store creative—to improve product understanding and reduce trust barriers.
Apply modern AI tools and workflows to improve the speed, quality, and consistency of product marketing deliverables.
Partner closely with Product, Brand, Growth, Lifecycle, Research, and Compliance to execute initiatives that drive measurable customer adoption.

Benefits

Competitive salary and stock options
A comprehensive benefits package for you and your family
Flexible work location, hours, and paid time off
401(k) matching
Monthly Acorns account contribution & GoHenry account for your family
Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
Roots Leadership Program for Emerging Leaders
Community week onsite gatherings and various virtual events
Talented and motivated team members who care deeply about one another, our mission, and our customers.
The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.