Product Marketing Manager

Numerator

About The Position

The salary range for this role is $88,000 - $130,000/year + Bonus. We are looking for an experienced product marketer that is curious, a self-starter, and ready to roll up their sleeves to make an impact on the Numerator business. As a Product Marketing Manager, you will help grow Numerator's revenue by becoming a trusted partner of product management, sales, marketing and services teams through your knowledge of our products, deep customer/prospect understanding, and ability to distill crisp value-oriented stories from complex information.

Requirements

experienced product marketer
curious
self-starter
ready to roll up their sleeves to make an impact
knowledge of our products
deep customer/prospect understanding
ability to distill crisp value-oriented stories from complex information

Responsibilities

Develop product messaging that differentiates new products from others in the market
Plan and take part in the launch of new products, working with product management and other departments
Create product content such as case studies, videos, website copy, and blog posts
Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process
Brief other marketing teams on product development and new products
Own existing customer communication (e.g., for new features/functions, sunsetting, etc.) and partner with customer success on training as needed
Gain insight into customer use of current products, untapped opportunities, and buyer personas through competitive research, sales data, product usage, etc.
Do primary research on competitor messaging and work with product management to understand competitive product and service offerings
Speak and present about products to external and internal audiences as required
Support new product testing
Manage external product perception e.g., in product review forums (G2Crowd)