Product Marketing Manager

Demant Group•Toronto, ON

40d

About The Position

Reporting to the Senior Marketing Manager, the Product Marketing Manager is responsible for driving product success in the market by owning go-to-market strategy, client marketing, and competitive intelligence. They are responsible for creating impactful B2B, B2B2C, and B2C initiatives, and man-aging various aspects critical to product lifecycle management. This role acts as the commercial lead for the product portfolio, translating global product strategies into locally relevant positioning, messaging, and demand-driving initiatives. The Product Marketing Manager works closely with Sales, Audiology, Digital, and Corporate Marketing to ensure strong product adoption, effective sales enablement, and measurable business impact.

Requirements

5 years as an Audiologist, HIS in clinic or working for Hearing Aid manufacturer (Sales, Marketing or Audiology Support role) is required
Basic knowledge of Microsoft Suite
Very good understanding of Hearing Aid industry
Very good knowledge of patient journey
Valid drivers license and reliable vehicle

Nice To Haves

French/English bilingualism is considered an asset

Responsibilities

Own end-to-end go-to-market strategy for product launches and lifecycle initiatives
Define product positioning, messaging, and differentiation in the local market
Translate global product strategies into relevant, market-specific plans
Partner with cross-functional teams to align on launch priorities and objectives
Act as the primary product expert within the marketing team
Partner with Corporate Marketing to execute launch deliverables
Willingness and ability to travel periodically to support industry events, tradeshows, conferences, and product launches
Own all client marketing strategy and direction, aligned to product priorities
Manage and mentor the Client Marketing Coordinator
Develop clinic-facing programs and toolkits to drive: Product adoption Patient engagement Lead generation
Ensure alignment between product strategy and clinic-level execution
Monitor adoption and effectiveness of client marketing initiatives
Develop and implement communication strategies to effectively convey key messages to target audiences.
Create compelling content for various channels, including digital platforms, print materials, and presentations.
Work closely with marketing and PR teams at our headquarters in Denmark to ensure consistency in messaging and branding.
Lead review and localization of global materials, including instruction guides, spec sheets, product documentation
Partner with Audiology team to ensure clinical accuracy and market relevance
Stay informed about industry trends, market dynamics, and competitor activities.
Conduct market research and analysis to identify emerging opportunities and threats.
Translate insights into actionable recommendations to inform decision-making and strategy development.
Own content strategy aligned to product priorities, including: Hearing blogs Educational and SEO-driven content
Ensure content supports: Lead generation Product education Market positioning
Partner with Digital Marketing for execution and performance tracking
Oversee the administration and utilization of the Learning Management System (LMS) for employee training and development initiatives, with IT and Audiology
Collaborating with Audiology, manage CEUs after completion of courses.
Monitor product performance, adoption, and campaign impact
Analyze key metrics across: Sales performance Client marketing initiatives Content effectiveness
Provide recommendations to optimize product strategy and marketing efforts