Product Marketing Manager, Workspace Security
About The Position
We are seeking a master storyteller with an aptitude to take very technical concepts and transform them into compelling and understandable stories. The Product Marketing Manager will drive product and technical marketing across our Workspace Security portfolio including email, browse, collaboration, endpoint, and mobile security solutions to develop content, go-to-market plans, and campaign strategies. You’ll work closely with stakeholders across product, engineering, sales, and corporate marketing to create messaging, positioning, and content for sales enablement, demand, and thought leadership that will drive awareness and pipeline for the Workspace Security portfolio and increase sales. This person is a subject matter expert and has exemplary leadership skills to inspire cross-functional teams.
Requirements
- 5+ years in product marketing or product management in enterprise SaaS, cybersecurity experience is a plus
- BA/BS in business or engineering, MBA preferred
- High attention to detail and organizational skills with the ability to deliver content, product launches, and campaigns
- Exceptional storytelling ability and strong copywriting and copyediting skills
- Demonstrable experience working with sales, sales engineering, and supporting customer engagements
- Ability to navigate and build relationships with a global network of stakeholders and flourish in a matrix environment and influence peers
- Self-starter, team player and able to work in a fast-paced environment
- Must be eligible to work in country of residence without sponsorship now or in the future.
Responsibilities
- Lead product marketing strategy across our workspace security portfolio to develop messaging and positioning
- Collaborate with product management and engineering on product strategy, product roadmap, and product GTM
- Understand our product roadmap, research competitors, business objectives, and analyze industry reports to establish our GTM strategy
- Develop compelling long-form content including blogs, email newsletters, website copy, and sales content to support the entire customer journey
- Meet with customers to support the deal cycle and support events as needed
- Partner across marketing to define a holistic awareness and demand generation plan across a comprehensive set of marketing activities and integrated campaigns
- Develop threat research into campaign and thought leadership content
- Work with external research firms to conduct surveys and other research and obtain key data points and statements that can help promote our solutions
- Build sales tools, collateral, and interactive content which clearly articulate our value proposition, messaging, and positioning
- Work with sales and sales engineering on sales enablement, competitive intelligence, and closing deals
Benefits
- healthcare benefits
- a 401(k) plan and company match
- short-term and long-term disability coverage
- basic life insurance
- stock awards
- an employee stock purchasing plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
