Product Marketing Manager – Value Based Care

athenahealth•Remote - NC, NC

1d•$95,000 - $161,000•Hybrid

About The Position

Product Marketing serves as the storytellers of the organization, sharing knowledge about products with both external and internal audiences to drive business results. As the Product Marketing Manager for athenaOne’s Value Based Care capabilities, you will support go-to-market strategy and execution, positioning and messaging, commercial enablement, and the creation of marketing assets for this product portfolio. You will be an instrumental member of a dynamic, cross-functional team that collaborates with Product, Marketing, Sales, and Service delivery teams to ensure effective positioning of new commercial offerings and features at launch and as they scale. You will develop a strong understanding of the Value Based Care capabilities and its target audiences, applying this knowledge to train commercial teams, inform market and competitive intelligence, and support marketing programs and campaigns. You will author supporting content, including website copy, datasheets, pitch decks, and customer stories. Additionally, you will execute the product marketing strategy, coordinating key go-to-market activities and ensuring Sales and Customer Success have the necessary information and materials to effectively position and sell our offerings.

Requirements

Bachelor's degree in marketing, business administration, or a related field.
5+ years of experience in Product Marketing focusing in Value Based Care.
Experience in healthcare, health tech, or similarly regulated environments preferred.
Proven track record of bringing products to market and supporting sales initiatives.
Strong project management skills, with the capacity to manage multiple projects and meet tight deadlines.
Experience executing senior leader-endorsed, multi-dimensional projects across enterprise stakeholders.
Exceptional communication and interpersonal skills, with a collaborative approach to cross-functional teamwork.
Results-oriented mindset focused on achieving targets and driving business outcomes.
Ability to thrive in a fast-paced environment, demonstrating strategic thinking and clarity in communication.

Responsibilities

Collaborate on the commercial GTM strategy and execution for new offerings and features, working closely with Product Management, Marketing, and Sales.
Develop internal and external messaging, content and communications for offering/feature launches or updates.
Support demand generation by partnering with segment and customer marketing teams to refine prospect and customer messaging and campaigns.
Craft effective positioning and messaging based on target audience insights and pain points, highlighting key product features and benefits.
Maintain and update product positioning and messaging in alignment with our release cadence, incorporating key messages and customer stories into outreach.
Monitor market trends to identify differentiation points for the product portfolio.
Enable commercial teams with knowledge transfer, content, and programs that enhance their understanding of the Value Based Care capabilities and new product offerings.
Empower teams to leverage messaging and content, actively engaging with them to refine prospect-facing communications.
Conduct competitive analysis to prepare positioning and talking points for overcoming perceived disadvantages.