Provides leadership to managers and professional staff that builds and leads effective marketing and cross-functional teams Develops broad and comprehensive business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share. Apply broad and comprehensive knowledge to recommend investment decisions for new product development Conducts broad and comprehensive competitive analysis for specific products or product lines. Applies broad and comprehensive knowledge to establish pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions. Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements Demonstrates broad and comprehensive understanding of technical and business environment. Develops and articulates strategies to meet business objectives. Manages the Field support to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration. Guided by business unit, department or sub-functional business plans Demonstrates comprehensive understanding of concepts and principles within own job family and knowledge of other related job families Applies in-depth understanding of how own discipline integrates within the segment/function Manages multiple related teams, sets organizational priorities and allocates resources Influences others internally and externally, including senior management