GTM Consumer Product Marketing Manager V

Linda Werner & Associates•New York, NY

2h•Remote

About The Position

The Consumer Product Marketing Manager will lead product marketing initiatives for global payments products across key international markets, including India and Brazil. This role spans both inbound and outbound product marketing, influencing product strategy and positioning while driving go‑to‑market efforts that increase awareness, adoption, and long‑term engagement. The ideal candidate excels at cross‑functional collaboration, strategic storytelling, and navigating complex, fast-moving environments.

Requirements

Bachelor’s degree required
10+ years of experience in Marketing, Management Consulting, Product Strategy, or a related function involving close partnership with product and engineering teams
Proven experience leading large‑scale consumer go‑to‑market strategies across diverse audiences and launching both free and paid consumer products
Demonstrated ability to develop, execute, and measure analytically rigorous full‑funnel marketing campaigns
Experience collaborating with cross‑functional partners such as Brand, Communications, Policy, and Legal teams at all levels of the organization
Strong presentation, facilitation, and decision‑driving skills with executive and cross‑functional stakeholders
Project management experience in fast‑paced environments, with the ability to assess challenges, exercise sound judgment, and drive solutions
English (Required)

Responsibilities

Shape product and go‑to‑market strategies by leveraging data, insights, and research in partnership with Analytics, Research, and Data Science teams to deepen audience understanding and deliver meaningful user value.
Identify emerging trends and user needs across categories such as social media, virtual reality, artificial intelligence, and private messaging to inform product opportunities and strategic direction.
Develop differentiated positioning and compelling narratives that clearly communicate product value and resonate with consumers, media, and policy stakeholders.
Build and execute comprehensive go‑to‑market strategies in collaboration with Communications, Brand, Policy, and Legal teams, including defining goals, success metrics, and content requirements.
Lead product announcements and launch strategies, partnering closely with senior leaders to navigate ambiguity, assess risks, and ensure successful execution.
Collaborate with Brand and Growth teams to develop full‑funnel marketing and advertising plans that drive awareness, adoption, and sustained engagement.