Product Marketing Manager - Utilities
About The Position
As IQGeo's Product Marketing Manager for the utility industry (PMM) you will have a direct impact on sales and channel enablement to drive customer growth. You will be responsible for capturing and clearly communicating the unique business and technical advantages of the IQGeo software products and solutions to the utility industries. Working closely with Product Management, Sales Enablement, Partner enablement and customers, the PMM will work with the Director of Product Marketing to define the market position for our software products in concert with our overall business strategy. The PMM will be the market-focused advocate for the IQGeo products, creating the messaging and sales enablement collateral and resources necessary to effectively communicate business value to our prospects, customers and channel partners. Your goal will be to create market engagement with compelling content to drive direct and indirect sales success. Using your experience in the utility industry, you will also work closely with the larger marketing team to deliver your materials and positioning by crafting outbound and inbound promotional campaign materials. These materials will target the pain points and operational use cases critical for electric and gas utility industry operators. This role can be based in our Denver office or carried out remotely within the USA.
Requirements
- Experience working within the electric or gas utility industry
- Product marketing or product management experience with enterprise software
- Launch enterprise software solutions with digital marketing campaigns
- Competitive and market analysis
- Technology positioning
- Business development
- Partner program support
- Experience creating high-quality marketing collateral and sales enablement resources
- A passion for technology and the ability to translate this into compelling product stories
- Understanding of enterprise software development lifecycle
- Effective communicating with global teams, juggle multiple priorities, deliver on objectives
- Collaborative working, interpersonal and customer interaction skills
- Excellent verbal and written communication skills
- Excellent to exceptional PPT/presentation skills, including content, messaging, style
- Excellent organizational skills and attention to detail
- Excellent time management skills with a proven ability to meet deadlines
- Strong analytical and problem-solving skills
- Ability to prioritize tasks and to delegate when appropriate
- Ability to function well in a high-paced and at times stressful environment
- Proficient with Microsoft Office Suite
Nice To Haves
- Experience with GIS/Geospatial technology, location intelligence, and mobile applications
- Experience with SaaS and cloud hosting environments
- Experience with enterprise consultative sales business operations
- Knowledge of software product planning, digital marketing and marketing automation tools
- Knowledge or certification with Pragmatic Marketing principles
Responsibilities
- Coordinate the market launch of new and updated software products
- Promote products through marketing activities and campaigns
- Work with sales and marketing teams to evangelize utility products internally and externally
- Create external marketing collateral
- Presentations, product collateral, product videos, value proposition content, case studies, blogs, product and industry whitepapers, competitive analysis, webinars, podcasts, campaigns etc.
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
- Conduct market research and competitive analysis
- Understand and position how products are being used in specific markets
- Create prospect personas and associated operational use cases
- Gather competitive information and track market trends
- Communicate product positioning internally to colleagues
Benefits
- Comprehensive health coverage - we cover 100% of monthly Medical, Dental & Vision premiums for you and your family.
- Life/AD&D/STD/LTD insurance: monthly premiums are paid 100% for employee
- SHINE employee ownership program
- Generous PTO + 8 paid holidays + 2 floating holidays
- Paid volunteer day each year
- Enhanced maternity leave policy
- 401(k) Safe Harbor contribution, with day-one vesting
- Mentor program
- Home office support for remote workers.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Publishing Industries
Number of Employees
251-500 employees
