Product Marketing Manager, Special Projects

Anthropic•San Francisco, CA

7d•Hybrid

About The Position

Anthropic is seeking a senior Product Marketing Manager to lead go-to-market strategies for the company's most critical special projects. These projects are cross-cutting initiatives, new capabilities, and time-sensitive launches that are crucial for shaping market perception of Claude and Anthropic. The role involves owning positioning, messaging, and narrative development from start to finish, as well as managing the overall program. This includes coordinating stakeholders from product, research, communications, sales, and marketing, developing launch plans, and driving execution. It is a senior individual contributor role requiring a high degree of autonomy, often involving ambiguous and technically complex problems with tight deadlines and no pre-existing playbooks. The ideal candidate is adept at both crafting compelling narratives and executing successful launches, particularly in the rapidly evolving field of AI.

Requirements

Product marketing background; an exceptional writer and messaging craftsperson — positioning, narrative, and copy are your strengths, not just strategy decks
Strong program management instincts and have personally run complex, multi-stakeholder launches end to end
Can get comfortable with technical subject matter quickly and communicate it accurately to both technical and non-technical audiences
Work autonomously — you're energized by being handed an ambiguous problem and trusted to figure out the path
Skilled cross-functional collaborator who can align product, research, comms, and sales partners without formal authority
Thrive in fast-moving, high-pressure environments where priorities shift and the playbook hasn't been written yet

Nice To Haves

10+ years of product marketing experience in B2B or enterprise software, with a track record as a senior individual contributor
Experience marketing AI/ML products, developer platforms, or infrastructure — a developer-platform background is valuable but not required
Experience marketing in areas with significant trust, safety, security, or regulatory dimensions
A track record of launching products or capabilities that created a new market category
Prior experience in a special projects, launch lead, or "fixer" style role that spanned multiple product lines
Experience at a high-growth technology company during a category-defining period

Responsibilities

Own go-to-market strategy for a rotating portfolio of special projects, from positioning and messaging through launch execution and enablement
Develop crisp, differentiated narratives for net-new capabilities and initiatives, often where no established market category or language yet exists
Translate complex technical subject matter — including safety and safeguards work — into clear, credible messaging for developers, enterprise buyers, and the broader ecosystem
Act as the program lead for each project: define the launch plan, timeline, and workstreams; align cross-functional stakeholders; and drive execution across product, research, comms, demand generation, and sales
Create the core launch assets and source-of-truth materials — messaging frameworks, narratives, FAQs, enablement content — that other teams build from
Partner with Product and Research leads to shape how projects are framed and sequenced for the market, feeding back market and competitive insight
Build repeatable frameworks and playbooks so that special projects become faster and more consistent to bring to market over time
Operate as a trusted, independent owner: surface risks early, make judgment calls in ambiguity, and keep leadership informed without needing close direction