Product Marketing Manager, qPCR systems & Reagents

Roche•Indianapolis, IN

1d•$101,700 - $188,900•Hybrid

About The Position

Drives the U.S. commercial growth, market adoption, and day-to-day product management of our core molecular portfolio—including the MagnaPure System, LightCycler Pro System, LightCycler 480 System, cobas z480 Analyzer, and TIB Molbiol LightMix Modular Assay Kits. This role serves as a key technical and strategic bridge between front-line field teams, clinical laboratory customers, and Global product roadmaps to advance our footprint in the Laboratory Developed Test (LDT) and RUO spaces.

Requirements

Bachelor's degree in marketing, business, communications, or a related field
5 years of marketing, business, sales or relevant business experience
Demonstrated ability to break down complex molecular biology concepts into clear, valuable business or clinical stories
Basic to deep understanding of the U.S. clinical molecular diagnostics landscape, including compliance with LDT validation guidelines (CLIA/CAP) and clinical regulatory environments
Hands-on experience or deep technical familiarity with real-time PCR (qPCR) systems, automated nucleic acid extraction, or assay design/development.
Expertise in competitive systems also running LDTs in clinical laboratories
Proven ability to navigate a fast-paced, matrixed team environment alongside diverse stakeholders (Sales, Medical Affairs, Supply Chain, and Global teams.
Business acumen paired with organizational skills to manage multiple product lines and customer initiatives simultaneously.

Nice To Haves

Prior experience in product marketing, technical sales, or working directly in a high-complexity clinical laboratory supervising/developing Laboratory Developed Tests (LDTs).
Master of Business Administration Degree
Master or Doctorate Degree in Life Science

Responsibilities

Develop deep technical and clinical fluency to become the internal Subject Matter Expert (SME) on the assigned instrumentation and assay portfolios.
Map out the current U.S. installed base to evaluate system utilization trends and identify immediate conversion opportunities for LightMix assay menus.
Complete a listening tour with sales, technical support, and applications teams to document active customer pain points and system validation hurdles.
Target immediate gaps in current marketing collateral and training tools, delivering quick-turn resources to help the sales team progress active pipeline opportunities.
Travel into the field to engage directly with Lab Directors, PhDs, and laboratory scientists, leading peer-level technical discussions around assay development techniques and validation protocols.
Deliver high-impact technical presentations to prospective customers, translating complex molecular data and instrument specifications into value-driven stories that resonate with clinical decision-makers.
Connect existing power users with prospective accounts to build an informal "knowledge-exchange" network where labs can share workflow optimization and LDT validation experiences.
Evaluate competitive open-channel extraction and PCR platforms to map out our portfolio's technical and operational advantages.
Maintain or develop strong familiarity with key industry benchmark systems, including extraction platforms (Thermo Fisher KingFisher, QIAGEN QIAsymphony) and qPCR instruments (Applied Biosystems 7500 / QuantStudio, Bio-Rad CFX Opus, and QIAGEN Rotor-Gene).
Partner with Medical Science Affairs (MSA) to organize customer validation protocols and peer-reviewed data into a practical reference library for the sales force.
Partner with high-volume accounts to establish reference laboratory models running standardized sample-to-answer workflows (MagnaPure extraction to LightCycler Pro/z480).
Act as the primary technical advocate for U.S. laboratory requirements within the Global Life Cycle pipeline, directly influencing future software, hardware, and open-channel capabilities.
Standardize the validation pathways for TIB Molbiol LightMix® assays across major accounts, turning assay validation into a predictable, repeatable process.
Travel up to 25% of time in the field supporting the field teams and developing relationships with KOLs.
Maintain deep market intelligence regarding competitive automated extraction platforms, open-system box-swaps, and alternative open-channel solutions.
Initiate key marketing and lead-generation activities, such as digital marketing, presence at key diagnostic trade shows (e.g., AMP, ADLM), white papers, and regional sales-enablement tools.
Perform daily product management tasks for the core portfolio, including pipeline forecasting, tracking in Salesforce.com, pricing coordination, and back-order monitoring.
Manage the creation of technical sales enablement collateral, white papers, regional toolsets, and digital marketing programs.
Work closely with Sales leadership, local applications/support teams, and Global lifecycle partners to align regional tactics with corporate revenue targets.
Translate field insights regarding software performance, assay compatibility, and competitive threats into technical feedback for Global lifecycle product updates.
Work with functional groups in the US & Global organizations to perform ongoing product management of LightCyler Pro and MagnaPure and associated reagents and consumables, including forecasting, pricing strategies, back-order management, funnel management in Salesforce.com, etc.
Manage the development and execution of promotional marketing programs, messaging, collateral, and advertising.
Develop business plans and product positioning in the marketplace, while monitoring competitive activity.
Collaborate with the leadership of Sales and Marketing, Global partners, and local Sales and Support & Applications teams to create continuous alignment for business strategy and tactics and help the Sales teams reach their revenue goals.
Align with Launch Change Management to drive new LightMix assays through the US TAB launch process.
Instill leadership through others by acting as a role model to drive impactful business solutions and positive change, encouraging, motivating, and empowering others and helping others to succeed.