Product Marketing Manager IV, Enterprise Advertising & AI

Linda Werner & Associates

5d•Remote

About The Position

We are seeking a senior Product Marketing Manager to lead go to market strategy for enterprise advertising products and solutions serving large advertisers. This role sits at the intersection of Product, Engineering, Sales, Marketing, and the market, translating advertiser needs into product requirements and bringing new solutions successfully to market. The ideal candidate combines deep product marketing expertise with strong knowledge of digital advertising, enterprise solutions, and emerging AI capabilities. This is an opportunity to help launch new products and establish new go to market motions while influencing product strategy from market assessment through launch and adoption.

Requirements

8+ years of experience in Product Marketing, Product Management, strategic marketing, management consulting, ad tech, or related technology roles
Demonstrated experience owning product go to market strategy
Experience partnering with Product and Engineering teams to influence product direction
Strong understanding of digital advertising, enterprise technology, monetization products, or advertiser solutions
Experience leading cross functional initiatives through influence across competing priorities
Strong analytical skills with the ability to use market and customer insights to drive decisions
Experience using generative AI, LLMs, predictive analytics, or related AI technologies to support Product Marketing, research, or GTM
Excellent written, verbal, and executive communication skills
Ability to operate independently in a fast moving and ambiguous environment
Bachelor's degree in Business, Marketing, or a related discipline

Nice To Haves

Experience with enterprise or large advertiser products
Digital advertising, ad tech, or monetization platform experience
Experience launching products from 0 to 1 and establishing new GTM motions
Experience with enterprise or subscription based offerings
Experience within regulated industries such as financial services or healthcare
Full funnel marketing and outbound sales experience
Experience driving adoption of AI methodologies across Product Marketing or cross functional teams
Strong program management skills and executive presence, including experience communicating with senior and C level stakeholders

Responsibilities

Own end to end go to market strategy for a portfolio of enterprise advertising products and solutions
Conduct market assessments and synthesize quantitative and qualitative insights to identify advertiser needs, opportunities, and risks
Partner closely with Product and Engineering to represent market requirements and influence product strategy and development
Develop product positioning, messaging, value propositions, launch strategies, and client facing communications
Lead new product and feature launches, including emerging AI enabled solutions
Coordinate across Product, Engineering, Sales, regional teams, vertical teams, and other cross functional stakeholders
Develop scalable sales enablement, product documentation, messaging, and go to market materials
Identify opportunities to drive product adoption, growth, and advertiser value
Translate complex technical products into clear narratives for business, technical, and executive audiences
Use AI and emerging technologies to accelerate product marketing, market research, analysis, and GTM execution