Product Marketing Manager, Internal Acquisition

Questrade Financial Group•Toronto, ON

3d•CA$120,000 - CA$140,000•Hybrid

About The Position

Questrade Financial Group (QFG) is a diverse financial services organization that offers a wide range of services including investment, wealth management, mortgages, and real estate. They leverage cutting-edge technology and a human-centric approach combined with AI-driven innovation to enhance customer experiences and empower their teams. This role is for a Product Marketing Manager focused on internal acquisition, sitting at the intersection of product, marketing, and customer experience. The position involves shaping how trading platforms, investment tools, and wealth-building products are brought to market for Canadian investors. The ideal candidate will be strategically minded, customer-obsessed, and passionate about making investing accessible. Responsibilities include owning product positioning and messaging, influencing the product roadmap with market insights, leading go-to-market strategies, informing pricing and packaging, and translating customer insights into compelling narratives.

Requirements

5+ years of product marketing experience, preferably in fintech, financial services, or consumer technology
Proven track record of launching products that drive adoption and deliver measurable business outcomes
Strategic thinker who can translate complex financial products into compelling customer narratives
Deeply customer-centric—engages with customers regularly and translates those insights into positioning that resonates across segments
Takes pride in being the voice of the customer when they're not in the room, advocating for user needs in product and strategy discussions
Exceptional project management skills and can lead cross-functional initiatives with multiple stakeholders to hit ambitious deadlines
Metrics-driven—defines KPIs, creates measurement frameworks, and uses data to inform decisions and demonstrate impact
Excels in fast-paced environments, has a bias for action, and demonstrates strong ownership of outcomes
Strong written and verbal communication skills with ability to influence senior stakeholders

Responsibilities

Serving as the voice of the customer to inform product roadmap and prioritization for brokerage products.
Collaborating closely with Product Management, Design, and Engineering to align product strategy with market opportunities, competitive dynamics, and customer needs across investor segments from active traders to passive portfolio builders.
Developing and owning end-to-end go-to-market strategies for new trading features, platform enhancements, and investment product launches.
Validating that launches are grounded in customer research and tied to measurable business outcomes including adoption, engagement, and revenue growth.
Creating differentiated positioning and messaging frameworks that articulate product value across the customer journey.
Translating complex financial products and trading capabilities into clear, benefit-focused messaging that respects customer sophistication and avoids industry jargon.
Leading research initiatives including customer interviews, surveys, usability testing, and competitive analysis to understand investor behaviors, pain points, and unmet needs.
Translating insights into actionable recommendations for product strategy, messaging refinement, and market positioning.
Partnering with Product, Growth Marketing, Brand, Sales, Customer Experience, Compliance and other teams to create cohesive customer experiences.
Acting as the central hub connecting customer insights, product capabilities, and marketing execution.
Collaborating with Lifecycle Marketing to develop customer journey strategies that drive activation, engagement, and retention.
Providing product insights and messaging frameworks that inform onboarding experiences, feature adoption campaigns, and customer education programs across lifecycle stages.
Defining success metrics for product launches and marketing initiatives.
Partnering with Analytics team to track adoption, engagement, and customer feedback, using data to continuously optimize positioning, messaging, and go-to-market approaches.