Product Marketing Manager I

Linda Werner & Associates

3d•Remote

About The Position

The organization is seeking a Product Marketing Manager (PMM) to support the development, launch, and growth of business‑facing products within a fast‑paced advertising ecosystem. This role sits at the intersection of product, marketing, sales, and engineering—ensuring that market needs, advertiser requirements, and product strategy are aligned to drive adoption and measurable business impact. The ideal candidate has experience in digital advertising, product marketing, or monetization‑focused product management. They excel at cross‑functional collaboration, thrive in environments with evolving priorities, and are comfortable owning go‑to‑market (GTM) strategy for products used by a wide range of advertisers. This role will specifically support products focused on lead generation and lead quality, partnering closely with an existing PMM to accelerate GTM execution and adoption across internal sales and partnerships teams.

Requirements

2+ years of experience in technology, digital advertising, product marketing, product management, or management consulting.
Demonstrated ability to collaborate across cross‑functional teams and influence stakeholders with competing priorities.
Strong analytical and deductive reasoning skills; ability to simplify complex issues for diverse audiences.
Excellent communication skills across technical, business, and external stakeholders.
Proven ability to manage multiple projects, set priorities, and operate independently in a fast‑moving environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
English (Required)

Nice To Haves

Experience in a product marketing role supporting product launches or representing customer/market requirements.
Experience developing GTM strategies for globally scaled products, including sales enablement and narrative development.
Background in digital advertising, online media, or marketing technology.
MBA or advanced degree preferred.

Responsibilities

Conduct market assessments, quantitative analysis, and qualitative research to represent advertiser needs and market requirements to product and engineering teams.
Identify product risks, gaps, and opportunities to influence product development and prioritization.
Provide actionable feedback on advertiser challenges and adoption blockers.
Partner with product management, engineering, design, sales, and other PMMs to ensure new solutions are developed and integrated in a consistent, strategic manner.
Align with regional and vertical teams to ensure GTM strategies scale effectively while meeting market‑specific needs.
Own GTM strategy for a portfolio of advertising products and solutions.
Develop product positioning, messaging, documentation, and client‑facing communications.
Support internal enablement across sales and partnerships teams, ensuring they have the right narratives, materials, and updates to drive adoption.
Contribute to GTM activations across multiple internal teams, tailoring messaging for diverse audiences.
Independently manage weekly priorities, milestones, and deliverables.
Provide clear progress updates, identify blockers, and ensure alignment across stakeholders.
Drive measurable adoption outcomes and deliver insights that inform product iteration.