Product Marketing Manager, Hardware

PAR Technology • Austin, TX

1d • $130,000 - $145,000 • Remote

About The Position

PAR’s hardware portfolio is the foundation of the most complete, integrated restaurant technology ecosystem in the industry. From POS terminals and self-service kiosks to drive-thru hardware and payment devices, PAR equipment runs the operations of more than 100,000 restaurants worldwide. Hardware is also the connective tissue that lets PAR’s software portfolio (POS, Ordering, Pay, Loyalty, Guest360) deliver on its “Better Together” promise.
We are looking for a Product Marketing Manager to own the messaging, positioning, and competitive narrative for PAR’s hardware portfolio, repair and hardware services, ISV partner ecosystem, and select international markets. This role sits at the intersection of product, sales, and partnerships. You will translate hardware capabilities and service-level commitments into operator value: uptime, throughput, labor efficiency, and total cost of ownership. You will equip the field to sell hardware and services with confidence, and partner with growth to expand the services TAM.
This is the right role for someone who thrives in fast-moving cross-functional environments, can translate technical capabilities into operator value, and wants to grow into a senior product marketing leader.

Requirements

• 4 to 6 years in product marketing or related B2B SaaS roles, preferably in restaurant, retail, hospitality, or hardware technology
• Experience marketing physical products, services portfolios, or platform ecosystems
• Proven track record crafting differentiated messaging that drives adoption and pipeline
• Strong grasp of competitive analysis, positioning, and buyer segmentation
• Comfortable working with technical product specifications and translating them into operator value
• Confident communicator across all levels, from sales calls to executive briefings
• Self-directed and thrives in fast-paced, cross-functional environments
• Exceptional storyteller who can translate complexity into clarity

Nice To Haves

• Experience marketing to restaurant operators, QSR brands, or fast-casual chains
• Experience with ISV partner marketing or marketplace ecosystems
• Familiarity with the hardware lifecycle: sale, deployment, repair, refresh
• International market experience or exposure to global GTM motions

Responsibilities

• Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership).
• Translate technical specifications into operator value across enterprise and mid-market segments.
• Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives.
• Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control).
• Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings.
• Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences.
• Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions.
• Produce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and services.
• Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership.
• Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement.
• Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today.
• Support pricing and packaging conversations with positioning clarity and competitive context.
• Lead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes.
• Develop co-sell messaging and joint narratives that articulate combined value for shared operator prospects.
• Create partner-facing and market-facing content that positions PAR integrations as part of an open, scalable operator platform.
• Collaborate with ISV partners on launch coordination, solution briefs, and field-ready collateral.
• Provide product marketing support to international markets on an as-needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrative.
• Serve as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product clarity.
• Support international launches or initiatives where product marketing input is required.
• Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field.
• Maintain a clear point of view on how PAR hardware and services compare to OEM-direct offerings, third-party MSPs, and alternative POS vendors.

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
• Reasonable accommodations to individuals with disabilities in accordance with applicable laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed