Product Marketing Manager, Golf

Lightspeed Commerce, Inc.•Montreal, QC

2d•Remote

About The Position

Lightspeed is seeking a Product Marketing Manager, Golf to champion Lightspeed Golf and help bring our product investment to market. In this role, you will co-own, with the Product Marketing Lead, the go-to-market strategy, positioning, messaging, and adoption efforts for Lightspeed Golf. You will work closely with Product, Integrated Marketing, Sales, Partnerships, Support, Customer Success, and other cross-functional teams to ensure that product launches and customer programs improve adoption, sales effectiveness, retention, and customer lifetime value. You will help serve as the connection point between our golf customers, product teams, and go-to-market organization. You will help translate the needs of golf course operators and golfers into compelling product stories, effective enablement, and actionable recommendations for the roadmap. This role is ideal for a curious, hands-on marketer who enjoys building new processes, working through ambiguity, and turning customer and market insights into measurable business outcomes.

Requirements

2–4 years of experience in product marketing, growth marketing, lifecycle marketing, or a comparable go-to-market role, ideally in B2B or B2B2C SaaS
Experience developing positioning, messaging, launch plans, sales enablement, and customer marketing programs
Strong project management skills and the ability to independently lead work from strategy through execution
Demonstrated ability to synthesize qualitative and quantitative insights into clear recommendations
Experience working cross-functionally with Product, Sales, Marketing, Support, Customer Success, or Partnerships teams
Excellent written, verbal, and presentation skills, with the ability to translate technical capabilities into clear customer benefits
Comfort navigating ambiguity, prioritizing competing requests, and building structure where processes are still developing
A proactive, analytical, and collaborative working style
Curiosity about customer needs and a growth mindset focused on continuous improvement

Nice To Haves

Experience in the golf, sports, hospitality, retail, fintech, or B2B SaaS industries
A solid understanding of how golf course operators run their businesses, including tee sheets, online booking, payments, point of sale, retail, food and beverage, reporting, and customer engagement
Experience marketing products to both business operators and end consumers
Experience with product adoption, customer marketing, expansion, or retention programs
Interest in or passion for golf, sports, or technology
Experience working with account-based marketing, trade events, industry associations, or partner marketing
MBA or Product Marketing Alliance certification

Responsibilities

Co-own positioning and messaging for Lightspeed Golf, including the operator and golfer value propositions across our product ecosystem
Lead go-to-market planning and execution for product launches, feature enhancements, migrations, and major product announcements
Build launch plans that connect product strategy to marketing campaigns, sales enablement, customer communications, and post-launch adoption.
Partner with Product to identify customer pain points, improve the golf operator journey, and influence product priorities
Develop customer adoption, activation, cross-sell, and expansion programs that increase product usage, retention, and customer lifetime value
Help drive payments attach, adoption of revenue-generating products and services, and awareness of new and existing Golf capabilities
Establish feedback loops with Sales, Support, Customer Success, and Partnerships to bring customer insights into messaging, campaigns, and the product roadmap
Conduct ongoing market, customer, and competitive research, including interviews, surveys, win/loss analysis, support data, and sales feedback
Develop and maintain Golf ICP, persona, segmentation, and customer journey insights
Monitor the competitive landscape and translate competitor and market intelligence into positioning, sales guidance, and strategic recommendations
Partner with Sales and Enablement to create pitch decks, battlecards, one-pagers, demo tools, launch packs, training, and other materials that improve sales effectiveness
Collaborate with Integrated Marketing, Content, Design, PR, Events, and Partnerships to develop campaigns and content that create awareness, demand, education, and advocacy
Act as a product and industry subject matter expert for marketing, communications, and customer-facing teams
Measure and communicate the impact of launches and customer programs across adoption, pipeline, conversion, attach rate, MRR, retention, and other relevant business metrics
Establish and improve repeatable product marketing processes for the Golf business