Product Marketing Manager, Global Public Sector

Salesforce.com, Inc.•Mclean, VA

50d

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Product Release Marketing Manager will lead Public Sector product release marketing and content strategy across the Global Public Sector organization. This role ensures that new features, capabilities, and innovations are effectively positioned, communicated, and adopted across government, defense, intelligence, education, and nonprofit customers. This is a downstream product marketing role responsible for: Translating releases into clear, compelling, Public Sector-relevant value Driving adoption among existing customers Building release content and sales/partner enablement Serving as the central coordination point for Public Sector content needs across Product, PMM, Industry, Sales, and Field Marketing The ideal candidate brings strong technical storytelling skills, deep cross-functional collaboration experience, and a passion for empowering mission-driven customers with trusted technology. Why This Role Matters Public Sector does not currently have a dedicated release marketing or insights function. Field Marketing and Content teams operate without upstream product visibility, customer usage insights, or roadmap context. This role fills that gap by connecting product → content → field execution, ensuring customers receive the right message and the right assets to adopt new capabilities. By driving clarity and alignment across teams, this role will accelerate adoption, improve enablement, and strengthen Salesforce's leadership across global Public Sector markets. Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Requirements

6-10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing
Experience marketing technology to Public Sector or other regulated industries (preferred)
Ability to translate technical concepts into simple, mission-relevant stories
Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets)
Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams
Strong analytical and insights orientation; ability to use product and performance data to inform strategy
Excellent project management skills and ability to bring clarity to ambiguity

Nice To Haves

Experience supporting AMER + international regions (desired)

Responsibilities

Lead Public Sector positioning and messaging for Salesforce product releases.
Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector.
Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.
Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).
Serve as the central point of contact for all GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing.
Assess content performance, identify gaps across the customer journey, and prioritize new content development.
Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector-specific content.
Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy.
Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities.
Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.
Ensure partners (resellers, SIs, tech partners) are equipped with accurate, compliant, differentiated product messaging.
Lead GPS release readiness and cross-functional launch reviews.
Maintain the unified GPS release calendar and orchestrate communications across stakeholders.
Build strong alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams.