Product Marketing Manager - Emerging Industries

TabaPay • Palo Alto, CA

1d

About The Position

TabaPay is a leading provider of instant digital payments, processing billions of dollars annually and serving thousands of Fintechs in the US and Canada, with active expansion into other countries. The company is experiencing rapid growth and is looking to hire a Senior Product Marketing Manager to lead go-to-market strategy for its emerging industries. This strategic role is responsible for driving growth in high-priority industry verticals and scaling to support new strategic segments. The Product Marketing Manager will become a subject matter expert on emerging verticals such as lending, gaming, and healthcare, partnering closely with Product, Sales, Marketing, Customer Success, and executive leadership. The goal is to develop positioning, messaging, sales enablement, and marketing programs that accelerate pipeline and increase payment volume in these new industry verticals. This role will own the commercial success of emerging verticals, from defining target audiences and value propositions to enabling sales, launching new capabilities, developing industry thought leadership, and supporting strategic customer opportunities. The individual will operate independently, identify opportunities for commercial execution improvement, and proactively drive initiatives to grow the business.

Requirements

• 5-7 Years of experience with regulated industries (fintech preferred)
• 5-7 Years of experience with B2B companies
• Experience marketing lending, payments, banking, or financial infrastructure products
• Knowledge of the lending ecosystem, including loan origination, servicing, and payment flows
• Strong storytelling skills
• Exceptional communication skills
• Product Marketing experience

Responsibilities

• Own and execute the go-to-market strategy for TabaPay's emerging verticals, starting with Lending and expanding to Gaming, Healthcare, and other key opportunities.
• Develop industry positioning, messaging, and value propositions.
• Define target audiences, buyer personas, and customer journeys.
• Partner with Product on roadmap alignment and commercialization.
• Identify market trends, competitive dynamics, and new growth opportunities.
• Develop and maintain best-in-class sales collateral, including industry-specific collateral (one-pagers, pitch decks, case studies) for Lending, Gaming, and Healthcare.
• Develop objection handling strategies for industry-specific verticals.
• Provide competitive intelligence for industry-specific verticals.
• Develop and maintain RFP & Proposal Strategy resources, including a standardized RFP response library and industry-specific proposal templates for Lending, Gaming, Healthcare, and new verticals.
• Build scalable resources that improve sales efficiency and consistency, including industry-specific technical responses.
• Serve as TabaPay's internal expert on key industry verticals like Lending, Gaming, Healthcare, and new industry opportunities.
• Build awareness and generate pipeline through industry webinars, conferences and speaking opportunities, thought leadership, customer success stories, and vertical-specific campaigns.

Benefits

• 100% employer-paid health care insurance including medical, dental, vision, and life insurance (for employee only)
• Employer 401K Matching
• Generous and Flexible PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed