Sr Product Marketing Manager, Consumer Experience

LinkedIn•San Francisco, CA

1d•Hybrid

About The Position

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our mission at LinkedIn is to connect the world's professionals to make them more productive and successful. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We are seeking a highly motivated Senior Product Marketing Manager to join our consumer marketing team to help deliver on our mission for the 1 billion professionals on LinkedIn. As the Senior Product Marketing Manager for Consumer Experience, you will be responsible for shaping the product strategy and messaging for the core consumer experience. This role requires close partnership with product management, design, engineering, market research, marketing, and communications to define the future vision and product roadmap for how professionals connect and grow.

Requirements

Bachelor’s degree or equivalent experience.
4+ years of marketing experience, with a preference for product marketing
3+ years of experience marketing consumer-facing digital products
Consistent, demonstrated track record of influencing product strategies and roadmaps and launching experiences that drive material business impact.
Proven ability to use insights to drive decisions, prioritize objectives, and optimize strategies for messaging, positioning and audience targeting.
Demonstrated ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact.
Experience running A/B tests and driving growth through data-driven experiments.
Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas.

Nice To Haves

Analysis and synthesis of data and market research
Product positioning & messaging
Data-driven experimentation
Executive communication
Cross-functional leadership & influence

Responsibilities

Shape the vision for LinkedIn consumer product experiences through member insights and partnership with product management and design teams
Drive research and competitive analysis to inform the development of new features and messaging across the core LinkedIn consumer experience
Develop messaging and effective go-to-market plans for new launches, including positioning, messaging, and channel strategies
Regularly communicate product updates with LinkedIn members, translating technical information into compelling narratives
Serve as a subject matter expert on the consumer space and evangelize learnings throughout the organization
Run, track, and measure impact of marketing experiments and initiatives on core metrics