Competitive Intelligence Analyst

Cato Networks

About The Position

We are looking for a highly strategic, technically grounded, and field-aligned Product Marketing Manager – Competitive Intelligence to join our global Competitive Intelligence (CI) team. In this role, you will be the ultimate expert on Cato’s competitive landscape. You will sit at the intersection of Product, Sales, and Marketing, translating complex technology features into sharp, executive-level narratives and battle-tested field enablement materials. You won't just track competitors; you will directly partner with sales teams to unblock active deals, counter competitor FUD, and articulate Cato’s differentiated value against the primary vendors in the SASE/SSE and AI Security space.

Requirements

5+ years of Product Marketing, Competitive Intelligence, or Sales Engineering experience within the Enterprise Security, Networking, SASE, or SSE domains.
Proven track record of working directly with enterprise sales teams, supporting late-stage deal execution, handling tough objections, and engaging in customer-facing executive conversations.
Proven hands-on experience building, configuring, and operating lab environments across SASE, SSE, SD-WAN, networking, and security technologies.
Broad and deep understanding of vendor architecture across leading cybersecurity and networking players (PAN, Zscaler, Netskope, Fortinet, etc.).
Superior written and verbal communication skills with a demonstrated ability to simplify complex technical architectures into crisp, differentiated value propositions.
Comfortable using analytics and quantitative feedback to validate competitive strategy and track impact on win rates.
High-energy, low-ego collaborative partner with a strong bias for action, adaptability, and ownership in a fast-paced environment.

Responsibilities

Maintain a deep, current Point-of-View (POV) on the evolution of SASE, SSE, SD-WAN, and AI security. Analyze competitor strategies, technology architectures, and market moves across key vendors (e.g., Palo Alto Networks, Zscaler, Netskope, Fortinet).
Partner hands-on with the field to unblock active deals and accelerate sales cycles. Provide real-time objection handling support, battlecards, executive briefing support, and win-loss teardowns.
Build, configure, and maintain competitive lab environments to validate vendor capabilities and reproduce customer scenarios. Translate findings into actionable Competitive Playbooks that enable Sales Engineers to plan, execute, and win Proof-of-Value (POV) engagements.
Translate complex, granular features into compelling, high-level narratives that resonate with C-level buyers, sales leaders, and technical stakeholders.
Define and monitor key performance indicators (KPIs) to measure the effectiveness of CI assets and field enablement. Use data-driven insights to refine positioning and prioritize focus areas.
Work closely with Product Management, Global & Regional Product Marketing peers, and Regional Sales VPs to align global competitive strategy with local field execution.