Product Marketing Manager, Checking & Savings

SoFi•New York, NY

16d•$89,600 - $168,000

About The Position

We're seeking an analytical, execution-oriented Product Marketing Manager to drive engagement and retention marketing for SoFi Checking and Savings, the foundation of our deposits business and our largest driver of member growth. This role focuses on our existing member base: deepening the relationships we already have, growing and retaining balances and direct deposits, and bringing dormant accounts back to life. Your core KPIs will be deposits and direct deposits, with a specific focus on growing and retaining balances across our existing member base. You'll own the promotions and offers that ladder to those goals, working directly with the technical teams that build and implement them. You'll work alongside our Lifecycle Marketing team on engagement and retention campaigns, and partner closely with product and engineering on product-led experiments that turn accounts into everyday banking habits. This includes driving ongoing account utilization as well as reducing churn and reactivating dormant members. Analytical rigor is central to this role. Segmentation, audience development, and offer testing are primary levers for driving deposit and direct deposit growth, and we're looking for someone with the quantitative depth to identify opportunities within the member base and the judgment to prioritize the ones worth pursuing. This is a hands-on individual contributor role with a meaningful piece of the business to drive. You'll be the day-to-day marketing owner of this segment of our business, working in close partnership with the Product Marketing lead for Checking & Savings. You'll collaborate with product, engineering, data science, lifecycle, channel owners, our in-house creative studio, finance, and compliance.

Requirements

4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience, preferably in fintech, banking, or another regulated consumer category
Analytical Thinking: Strong quantitative skills and comfort in spreadsheets and Business Intelligence tools. You can build a segmentation, run a cohort or retention analysis, size an opportunity, read a test result, and clearly explain what happened and why
Strategic Thinking: Ability to connect day-to-day execution to business outcomes, prioritize where it matters, and make a reasoned case for a recommendation
Cross-Functional Collaboration: Proven experience working closely with cross-functional teams, especially Product and technical/engineering partners. You can translate marketing needs into requirements a technical team can build against
Experimentation: Experience designing and running tests in campaigns, in product, or both and distilling results into insights others can act on
Project Management: Ability to manage multiple concurrent campaigns, dependencies, and deadlines without losing the details
Communication: Write clearly and concisely; can brief a creative team and present a readout to partners with equal ease
Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
Bachelor's degree required

Nice To Haves

Experience marketing banking or deposit products, particularly around direct deposit or balance growth
Experience with segmentation and audience targeting against a large customer base
Experience building and running promotions, sweepstakes, or offer and bonus mechanics
Working familiarity with SQL and Business Intelligence tools such as Tableau
Experience operating in a regulated environment alongside legal and compliance partners

Responsibilities

Drive day-to-day engagement and retention marketing for Checking & Savings, with core KPIs on deposits and direct deposits across our existing member base
Grow and retain balances and direct deposit relationships by identifying the highest-leverage member segments, sizing the opportunity, and building the plan to move them
Own the promotions, sweepstakes, and offers tied to your KPIs, from offer construction and setup through launch, compliance review, and post-campaign analysis, working directly with the technical teams that build and implement them
Develop sophisticated segmentation and testing programs, designing audience and offer tests that identify and unlock incremental value across the member base
Partner closely with Lifecycle Marketing to design, launch, and optimize engagement and retention campaigns across email, push, in-app, and other owned channels
Work with product and engineering on product-led experiments: in-product prompts, feature surfacing, and flows that drive direct deposit and balance growth among established members
Reduce churn and reactivate dormant members through member segmentation, targeted offers, and disciplined testing
Build the measurement plan and own the readout: define success up front, read results with an eye toward incrementality, and turn findings into concrete recommendations for the next cycle