Product Marketing Manager – BPS (Business Personal Systems) Commercial PCs

HP•Houston, TX

7d•Onsite

About The Position

The Global Business Personal Systems Product Marketing Team is seeking talented individuals inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference. This role is responsible for driving the end-to-end product marketing strategy and plan across the portfolio lifecycle and enabling Markets to grow sales by aligning product positioning org-wide and developing high impact, competitive, product-specific content before, during, and after announcement. The Commercial Desktops and Cloud Clients Product Marketing Manager will develop an end-to-end product/portfolio marketing plan, positioning strategy, value propositions, key selling points, defining go-to-market guidance, analyzing product marketing data, and influencing GBU engagement and adoption for the portfolio. This role involves cross-functional collaboration with marketing, product management, sales, channel marketing, and regional marketing teams, as well as working with the Worldwide Marketing Creative Team to deliver project briefs and inform creative briefs.

Requirements

6+ years of experience in Product Marketing and Brand Marketing
4+ years in B2B related work
Proven ability to articulate and communicate vision and narratives.
Demonstrated competence at leading and inspiring cross-functional teams to action.
Mastery in writing product positioning materials and experience in partnership with marketing and Public Relations (PR) on customer messaging.
Strong business acumen and experience with deep understanding of product, sales, and marketing constraints.
Ability to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables.
Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit.
Skilled in identifying market opportunities and articulate competitive differentiators.

Nice To Haves

MBA or equivalent experience preferred.

Responsibilities

Develop and deliver end-to-end strategic marketing plans across the lifecycle of the Commercial Desktops and Cloud Clients portfolio.
Manage multiple NPIs and project manage deliverables.
Collaborate with key stakeholders (GBU, NPI, GTM, 4P, MMLs) to identify, plan and deliver critical GTM/sustaining marketing assets to enable sales and establish KPIs for regular reports that will be applied across the BPS portfolio.
Conduct customer research and market analyses to understand the competitive landscape, establish product differentiators & value props, and lead the development of all source messaging, key messages, and KSPs.
Create new and contribute to existing marketing documentation, including website copy, white papers, and more, to articulate the benefits of the product, problems it solves, its experiences and features to enable the workforce.
Basic use of AI tools (like Copilot and DeepSights) to create more efficient workstream, bring innovative ideas to the table, and help review ideas/strategies/briefs, etc.
Understand, advocate for, and represent the voice of the customer throughout all aspects of the customer journey.
Identify gaps and opportunities to streamline the process for current BPS.
Take the initiative to problem solve when conflicting needs arise, asks and rationale, and navigate with calm, discipline and a sense of what is right for HP.
Manage budget, costs and project timelines.

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave