Product Marketing Manager, Attribution Measurement

Tiktok • Seattle, WA

71d

About The Position

Ads Measurement PMM team charter covers Attribution and reporting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our performance measurement solutions. You will use your experience and marketing knowledge working with measurement products to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand measurement industry trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.

Requirements

• BA/BS degree or above
• 5+ years of experience in product marketing, product strategy, or measurement/analytics consulting (B2B SaaS, AdTech, or digital platforms strongly preferred)
• Strong expertise in attribution models, analytics platforms, or measurement methodologies.
• Proven track record driving global GTM strategies and collaborating across functions.
• Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
• A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change

Nice To Haves

• Experience with multi-touch attribution, incrementality testing, or media mix modeling.
• Background working with global sales organizations and agency/advertiser stakeholders.
• Familiarity with competing attribution solutions (e.g., Google, MMM vendors, survey-based approaches).

Responsibilities

• Owner of 1-2 performance measurement solutions in TikTok's Measurement suite with a strong understanding of auction ads capabilities.
• Define go-to-market strategy for TikTok's Performance Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
• Develop thought leadership around key product launches in response to industry developments partnering closely with the Global Business Marketing team
• Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
• Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Broadcasting and Content Providers
• Number of Employees: 5,001-10,000 employees