Marketing Attribution Specialist

The Vanguard Group • Charlotte, PA

14d • Hybrid

About The Position

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients’ lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Requirements

• Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies.
• Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks.
• Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers.
• Exceptional communication and stakeholder management skills.
• Minimum of eight years of related work experience with five years in advanced marketing optimization
• Undergraduate degree or equivalent combination of training and experience.

Responsibilities

• Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy.
• Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.
• Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.
• Evangelize attribution methodologies and experimentation best practices across the organization.
• Run monthly marketing performance assessments and “what if” scenarios.
• Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution.
• Ensure attribution products are scalable, accurate, and actionable across digital and offline channels.
• Participate in special projects and perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees