Marketing Attribution Experimentation Analyst

The Vanguard Group•Charlotte, PA

22h•Hybrid

About The Position

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Requirements

Minimum of eight years of related work experience with five years in marketing experimentation, causal inference, or advanced analytics
Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies
Proven experience designing and analyzing A/B tests, holdout tests, and other causal inference methods
Familiarity with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) frameworks
Strong technical fluency in data, analytics, and statistical modeling; ability to collaborate effectively with data scientists and engineers
Exceptional communication and stakeholder management skills
Undergraduate degree or equivalent combination of training and experience

Responsibilities

Engages with internal partners to understand business strategy, questions and goals.
Brings structure to business requests, translates requirements into an analytical project approach, and leads complex projects through completion.
Delegates tasks and provides tactical and strategic guidance to peers.
Serves as the analytics expert on cross-functional teams for large strategic initiatives.
Acquires and compiles structured and unstructured data and verifies its quality, accuracy and reasonableness.
Performs analyses of historical data to surface trends and insights using advanced analytical methods.
Validates analytical techniques employed by other analysts.
Prepares and delivers expert level visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement.
Develops, owns and manages recurring analytic or reporting processes.
Actively develops the analytics community at Vanguard by mentoring, coaching and connecting others with resources and training.
Participates and presents during scheduled analytics seminars.
Participates in special projects and performs other duties as assigned.