Marketing Measurement & Analytics

U.S. Bank • Minneapolis, MN

21h

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description The Marketing Analytics and Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank. With sister teams participating alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance. In addition, this team supports horizontal program/channel level insights and centralized experimentation strategy and governance. As a BI Developer on the Marketing Analytics Product Owner team, you’ll play a key role in the growth and long-term success of our marketing data products and unified marketing measurement at U.S. Bank. You are responsible for designing, developing, and maintaining reporting solutions that transform raw marketing data into actionable insights. Joining a team of BI developers, you’ll work closely with one another to centralize and govern our dashboards and reporting solutions, enabling our sister teams with the tools and capabilities to derive insights and report on performance. The ideal candidate excels at transforming complex marketing data into intuitive, executive-ready dashboards that drive clear, confident decisions. They build robust semantic models and automated data pipelines that eliminate manual work and ensure consistent, governed metrics across the organization. They collaborate closely with marketers, analysts, and product owners to understand business questions and translate them into insightful visual stories. They continuously refine performance, usability, and data quality so stakeholders can rely on their dashboards as the single source of truth for marketing effectiveness.

Requirements

• Bachelor's degree in a quantitative field such as econometrics, computer science, engineering or applied mathematics, or equivalent work experience
• Six to eight years of statistics or analytics experience

Nice To Haves

• Experience working with Marketing data
• 3 – 5 years experience in reporting and business intelligence, demonstrating progressive increase in responsibility & scope
• 2+ years experience with Power BI, including strong knowledge of DAX, Power Query, and data modeling.
• Ability to work with large and complex datasets efficiently.
• Familiarity with SQL and other database technologies
• Experience with Azure Synapse or any other cloud platforms
• Excellent analytical and problem-solving skills.
• Ability to communicate technical concepts to non-technical audiences.
• Demonstrated curiosity and willingness to learn new tools and techniques.
• Demonstrated project management and organization skills
• Advanced Degree

Responsibilities

• designing, developing, and maintaining reporting solutions that transform raw marketing data into actionable insights
• centralize and govern our dashboards and reporting solutions
• enabling our sister teams with the tools and capabilities to derive insights and report on performance
• transforming complex marketing data into intuitive, executive-ready dashboards that drive clear, confident decisions
• build robust semantic models and automated data pipelines that eliminate manual work and ensure consistent, governed metrics across the organization
• collaborate closely with marketers, analysts, and product owners to understand business questions and translate them into insightful visual stories
• continuously refine performance, usability, and data quality so stakeholders can rely on their dashboards as the single source of truth for marketing effectiveness

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees