Product Marketing Manager - AI Protect

Zscaler•San Jose, CA

9h•$143,500 - $205,000•Hybrid

About The Position

Zscaler is seeking a Product Marketing Manager – AI Protect to join their team. This hybrid role, based in San Jose, will report to the VP, Product Marketing – AI Security. The role addresses the dual AI challenges faced by enterprise security teams: the rapid adoption of AI tools by employees leading to data exposure risks and shadow AI, and the weaponization of AI by adversaries for sophisticated attacks. AI Protect is Zscaler's solution to both these challenges. The Product Marketing Manager will be responsible for the go-to-market strategy, positioning, and field enablement for this strategically important product line, ensuring a sharp, differentiated message reaches the market and equipping the global sales organization for success. The ideal candidate will possess a strong understanding of how security teams operate, their concerns, and how to develop tools that provide a competitive advantage to sales teams.

Requirements

Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving.
5+ years of experience in product marketing, competitive intelligence, or technical marketing for enterprise security, cloud, or SaaS.
BS/MS in a STEM, Marketing, or a related field.
Proven ability to develop sharp, highly differentiated messaging and competitive positioning for B2B security products across technical and leadership buying personas in active, contested markets.
Demonstrated experience building robust sales enablement programs and field tools—such as battlecards, targeted sales plays, and persona-specific assets—that drive measurable field impact.
Exceptional written, verbal, and presentation skills that display absolute precision on the page and complete confidence on the stage.

Nice To Haves

Experience in marketing or competitive positioning for data security, CASB, SSE, or AI security — with familiarity across vendors such as Netskope, Palo Alto, CrowdStrike, or Microsoft.
Familiarity with AI data security, AI asset discovery, AI access security, or AI runtime security — and the ability to connect these capabilities to real security operations and data governance challenges.
A track record of building field enablement content that sales teams actually use — sharp, credible, and built around how buyers think and buy.

Responsibilities

Drive positioning, messaging, and cross-functional launch execution for AI Protect.
Partner closely with Product Management to translate roadmap investments into compelling market narratives.
Create highly differentiated messaging across AI Protect’s core pillars: securing employee AI adoption (shadow AI, AI DLP, GenAI visibility) and defending against AI-powered threats (adversarial AI, AI-driven attacks).
Establish a profound grasp of the multi-persona buying center—including Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs—and develop tailored content for each.
Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler's offerings and win deals.
Build robust field tools—including battlecards, objection handlers, and targeted sales plays—that equip account teams to navigate complex buying cycles and accelerate revenue.