Product Marketing Manager, Advertising & Engagement

Genius Sports•New York, NY

3d•$120,000 - $160,000•Hybrid

About The Position

Genius Sports is evolving into a product-led organization, and within Advertising & Engagement, this role is crucial for communicating the value of our advertising portfolio, including official live data, fan identity, and real-time activation products like Genius Sports Moments. This is a fast-paced area of the business, with our Moment Engine integrating with a significant portion of the programmatic advertising ecosystem and seeing accelerated adoption during major sporting events. We are seeking a Product Marketing Manager to help shape, launch, and grow our advertising technology portfolio. This high-impact role works closely with Product, Marketing, Commercial, and Revenue teams to bring complex advertising products to market effectively. The ideal candidate is a B2B product marketer skilled at translating complex technology into sharp positioning, clear sales narratives, and practical go-to-market plans. You will support the Advertising & Engagement marketing leadership while owning key workstreams related to product launches, sales enablement, customer insight, product adoption, and market positioning. This role is central to enhancing Genius Sports' Advertising & Engagement story, positioning the company not just as a data provider, but as the execution layer connecting live sports data to real-time advertising activation, enabling brands, agencies, broadcasters, and platforms to move towards always-on, moment-driven advertising.

Requirements

3–5 years' experience in B2B product marketing, product-led marketing, commercial marketing, or a related role.
Experience working in adtech, martech, programmatic advertising, media, fan engagement, or sports technology.
Strong storytelling ability to simplify complex products and translate technical details into clear, commercially compelling messaging.
Experience developing product positioning, value propositions, launch plans, sales collateral, and enablement materials.
Strong written and verbal communication skills, with the confidence to present to internal teams and act as a product evangelist.
Commercially minded, with an understanding of how marketing supports revenue, product adoption, and customer growth.
Comfortable working cross-functionally with Product, Sales, Marketing, and Revenue teams.
Highly organized, detail-oriented, and able to manage multiple workstreams across launches, campaigns, and stakeholder groups.
Curious, proactive, and comfortable delving into the details of technical products, customer needs, and market dynamics.

Responsibilities

Develop clear, differentiated positioning and messaging for Advertising & Engagement products, translating technical capabilities into customer-centric value propositions.
Build messaging frameworks to ensure consistent communication of product functions, target audiences, value, and market comparison.
Sharpen the advertising narrative around real-time activation, official data, fan identity, and AI-powered decisioning to shift the category conversation.
Own and support Go-to-Market (GTM) plans for product launches, releases, and strategic packages, including new capabilities, integrations, and partnerships.
Collaborate with Product, Commercial, and Marketing teams to define target audiences, customer pain points, launch objectives, KPIs, sales motions, collateral needs, and campaign requirements.
Sequence launches and campaigns against the global sports calendar, supporting major product and market moments.
Create foundational sales enablement materials, including sales decks, one-pagers, battlecards, product narratives, FAQs, internal briefings, and training materials.
Run product training and enablement sessions for Commercial teams.
Partner with Commercial stakeholders to identify and address barriers to adoption or deal progression.
Develop a strong understanding of advertisers, agencies, broadcasters, programmatic platforms, market trends, and the competitive landscape in sports adtech.
Conduct and synthesize customer interviews, sales feedback, surveys, and market research to inform strategy.
Act as a customer and market voice within the Marketing team.
Improve internal and external communication of new products, features, and releases.
Ensure important product updates are understood, adopted, and commercialized effectively.
Support stronger customer education and product utilization through clearer communications and adoption-focused messaging.
Develop a deep understanding of the Advertising & Engagement portfolio, its value creation, sales process, and competitive positioning.
Build strong cross-functional relationships with Product, Marketing, Commercial, Revenue, Data, and Partnerships teams.
Contribute to the product development process by shaping target audiences, value propositions, packaging, naming, messaging, and launch readiness.
Help build a stronger repository of case studies, customer proof points, product performance stories, and launch reports.
Identify customer success stories and transform them into compelling collateral, campaign content, and thought leadership.
Support post-launch and post-event reporting to demonstrate product impact, customer adoption, and commercial value.