Product Marketing Manager, AdTech/Programmatic (U.S.)

PulsePoint

6d•$120,000 - $154,000•Remote

About The Position

PulsePoint is a leading technology company that uses real-time data to optimize campaign performance and revolutionize health decision-making. The company is now part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp. The Product Marketing Manager will have the opportunity to shape the product marketing function within a rapidly growing company. In this role, you will be responsible for driving adoption and retention of PulsePoint’s suite of programmatic and analytics products. You will partner closely with the product, sales, and marketing teams to execute on product positioning and messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence. You will help drive and scale our marketing targeted to healthcare advertising agencies, pharmaceutical, medical device, and other healthcare organizations. This is a lean, fast-moving team — you'll often be running multiple product launches at once, owning each end-to-end, with the expectation to lean into all resources available to work independently through completion.

Requirements

Minimum 5 years of proven, hands-on product marketing experience — specifically within ad tech or programmatic technology (not adjacent industries)
Demonstrated experience at high-growth organizations, where you owned execution end-to-end with little guidance
Deep, working fluency in programmatic technologies and strategies — able to speak to it credibly, not just familiar with the concepts
AI fluency — uses AI tools (e.g., Claude, ChatGPT) as a core part of the daily workflow, synthesizing research (call notes, competitive intel, etc.) into structured insights
Building repeatable prompts or lightweight workflows for recurring tasks (launch checklists, competitive battlecards, release notes) so the same work doesn't get redone from scratch each time
A track record you can point to of shipping 1-2 product/feature releases per month
Professional experience in B2B enterprise-level technology
Ability to translate and condense highly technical product offerings into language for a variety of audiences
Willingness and ability to work East Coast business hours, regardless of your location

Nice To Haves

Experience in health or media strongly preferred
Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus
Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion, and competitive intel

Responsibilities

Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends
Independently own multiple concurrent product and feature launches end-to-end — from Alpha through Beta — developing messaging, launch assets, and serving as presenter and coordinator of product training
Build and deliver sales enablement kits, arming our GTM team with compelling collateral that communicates PulsePoint's value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies
Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team
Leverage data-driven insights and competitive research to help inform the sales and product team
Operate with minimal oversight, escalating only when necessary, while maintaining a consistent release cadence