Product Marketing Manager, Ads Marketing

Google•Toronto, ON

5d•Remote

About The Position

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. This area of marketing, Ads Marketing, connects the Marketing Magic directly to our largest go to market channel - our sales teams (LCS and GCS). We work to improve the saleability of Google advertising solutions, through innovative marketing programs designed for an advertiser and agency audience. As a Product Marketing Manager, you will help drive our B2B strategy and execution with a vast cross-functional team. You will report to the Ads Marketing Lead in Canada to manage priority programs that will shift advertiser and agency perceptions and support sales exceeding their annual business goals. You’re guaranteed to stretch yourself and constantly learn new things as our business moves fast! This role covers the full scope of the Ads business including developing plans for Canadian specific clients, tailored agency programs, and narrative development. Canada is a top ad market globally and looked upon as an innovative B2B marketing leader within the global Ads Marketing team. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

Bachelor’s degree or equivalent practical experience
4 years of experience in product marketing, brand management, or related fields.
Experience managing cross-functional or cross-team projects.
Experience developing and executing marketing events.

Nice To Haves

5 years of experience creating and executing successful marketing campaigns.
Experience with B2B marketing.
Familiarity with industry associations and key topics/challenges that the industry is facing.
Ability to optimize for impact by developing strategic measurement plans, prioritizing meaningful Key Performance Indicators (KPIs), and setting ambitious Objectives and Key Results (OKRs).
Ability to manage and evaluate issues in a fast-paced environment.
Excellent program management abilities leveraged for building creative programs and high quality work.

Responsibilities

Work closely with local and global Insights teams, Product teams, and cross-functional teams to develop and launch initiatives and products in Canada.
Manage priority programs that will drive positive sentiment and product adoption with both advertisers and agency partners.
Contribute significantly to annual strategic planning, quarterly objectives and key results (OKRs), and budgets.
Play a pivotal role in strategy and execution for our largest tentpole events.
Help guide the cross-functional team to deliver on audience strategy, content drumbeat, narrative and business activation goals.
Work effectively with both local and global teams to align on strategies and ensure consistent and impactful communication across regions/channels.
Understand the Canadian market landscape and generate user insights that can be utilized to inform product and narrative development and share that knowledge cross-functionally.