Product Marketing Leader

Precision Nutrition•New York, NY

1d•$140,000 - $160,000•Remote

About The Position

We’re not looking for someone to inherit a playbook. We’re looking for someone to help write the next one. Precision Nutrition has spent two decades building the most comprehensive behavioral coaching methodology in health and fitness — educating and coaching nearly 350,000 coaches and consumers in 148 countries. Now we’re doing something new. We’re transitioning from a certification and course company to a premium membership platform for coaches: one place to learn, get qualified, coach through a proven system, and build a real business. The strategy is set. The product is being shaped right now. This role sits at the center of that. That means you won’t be handed a brief. You’ll help write it. What you’ll actually be doing This is not a traditional digital marketing role. It is not mainly about running campaigns or channels. It is about helping define what we’re selling, to whom, and why — and then making sure the market understands, values, and adopts it. You’ll work closely with the CEO, product, marketing, tech, and customer experience teams. There are no rigid reporting layers here. Decisions get made by the people closest to the work, and you’ll be one of them. In practice, that means leading questions like: What exactly are we offering, and who should we go to first? How do we package and price a membership platform that coaches will invest in long-term? How do we bring current customers into the new model clearly and fairly? What message leads and what do we test first? How will we know it’s working? What we’re looking for REQUIRED Experience launching a subscription or recurring-revenue product — you can speak to the numbers and what you learned Daily, meaningful fluency with AI tools as a core part of how you work Strong writing ability — strategy and sentence-level execution, without losing either Comfort in a flat organization with distributed authority and integrated decision-making A genuine appetite for the coaching and health/wellness space — curious about the market, not just adjacent to it STRONG ASSETS Experience in health, wellness, behavior change, education, coaching, or adjacent categories Experience with premium memberships, professional tools, or prosumer/two-sided products Familiarity with SaaS platform thinking — activation, retention, lifecycle engagement — not just launches The ability to simplify complex things without dumbing them down Experience navigating brand or product transitions where the stakes were high and the path wasn’t fully defined How we work We’re a remote, distributed team of 30. There’s no 9-to-5, no rigid org chart, and no meeting you have to be in if it won’t make the work better. We care about results, not hours. We work with high autonomy and high accountability. People are trusted to make decisions in their domain, bring others in when it matters, and communicate clearly. That works really well for people who are self-directed and thrive on ownership. It takes getting used to if you’re more comfortable with top-down direction. We’re genuinely excited about what we’re building — and we believe the coaching world is at an inflection point. If that energy appeals to you, we’d like to talk.

Requirements

Experience launching a subscription or recurring-revenue product — you can speak to the numbers and what you learned
Daily, meaningful fluency with AI tools as a core part of how you work
Strong writing ability — strategy and sentence-level execution, without losing either
Comfort in a flat organization with distributed authority and integrated decision-making
A genuine appetite for the coaching and health/wellness space — curious about the market, not just adjacent to it

Nice To Haves

Experience in health, wellness, behavior change, education, coaching, or adjacent categories
Experience with premium memberships, professional tools, or prosumer/two-sided products
Familiarity with SaaS platform thinking — activation, retention, lifecycle engagement — not just launches
The ability to simplify complex things without dumbing them down
Experience navigating brand or product transitions where the stakes were high and the path wasn’t fully defined

Responsibilities

Positioning and messaging
Define how we talk about the new platform — who it’s for, what problem it solves, and why it wins. You’ll shape this from the ground up, which means being as comfortable with ambiguity as you are with a blank page.
Pricing and packaging
Help structure the offer: how tiers are positioned, what drives upgrade, how value is communicated across segments and lifecycle stages.
Product and portfolio transition
Lead the market transition from our legacy certification model into an integrated membership platform, including migration strategy, transition messaging, and customer communication.
Launch and go-to-market strategy
Build GTM plans for major launches, feature releases, and offer changes in partnership with cross-functional teams. You’ll set the strategy and roll up your sleeves to execute it.
Customer and market insight
Develop a genuine, deep understanding of the coaches we serve — their motivations, business realities, objections, and what makes them stay or leave. You’ll bring that understanding into everything you build.
Internal clarity
Help the organization tell one coherent story. Product, growth, leadership, and customer-facing teams should all be aligned around the same offer and priorities.