Product Marketing Lead - Diamond Sports (NA)
About The Position
We are looking for a Product Marketer to define how our Diamond products show up and win in the market. This role sits at the center of our commercial engine—connecting Product, Growth & Marketing, Customer Experience, and the Diamond Sports business unit. You will shape how products are positioned, how they are launched, and how customers ultimately understand and adopt them. Success in this role means more than delivering messaging—it means ensuring every launch is clear, coordinated, and drives real outcomes. You will serve as the single point of accountability for go-to-market readiness, translating product innovation into adoption, engagement, and revenue impact.
Requirements
- 8+ years in Product Marketing, or Go-To-Market roles, with similar ownership of product launches and go-to-market strategy
- Experience operating as the primary owner of go-to-market strategy for a product or product line.
- Proven track record of owning product launches and go-to-market strategy
- Experience in technology, consumer electronics, sports technology, or SaaS-enabled hardware environments
- Strong ability to translate product capabilities into clear positioning and measurable market impact
- Experience leading cross-functional go-to-market initiatives and driving alignment across Product, Marketing and commercial teams
- Comfortable operating in fast-paced, evolving environments
- Experience leveraging data and modern tools to inform decisions and accelerate execution
Responsibilities
- Define clear, differentiated positioning for Diamond products across customer segments
- Translate product capabilities into compelling and easy-to-understand customer value propositions
- Ensure consistency and clarity of messaging across all customer touchpoints
- Continuously refine positioning based on market feedback, performance data, and competitive dynamics
- Own end-to-end go-to-market strategy for product and feature launches
- Shape launch narratives and align Product, Growth & Marketing, Customer Experience, and BU stakeholders around a common plan
- Build repeatable launch playbooks that scale across products and releases
- Ensure full readiness across channels, teams, and customer touchpoints before go-live
- Evaluate launch performance and continuously improve how we bring products to market
- Leverage data and modern tools to test, refine, and optimize messaging and go-to-market approaches
- Develop product packaging recommendations aligned to customer segments and use cases
- Provide input into pricing decisions based on market insights and perceived customer value
- Partner with leadership to evaluate pricing performance and identify opportunities to improve monetization
- Equip Sales and commercial teams with the tools, narratives, and materials needed to win
- Develop sales decks, product narratives, and enablement frameworks
- Incorporate field feedback to strengthen positioning and improve win rates
- Build a clear understanding of the competitive landscape and market dynamics
- Identify opportunities for differentiation and inform both product and go-to-market strategy
- Ensure the organization stays grounded in real market signals, not assumptions
- Act as the integrator across Product, Growth & Marketing, Customer Experience, and BU teams
- Ensure alignment and clarity before every launch
- Partner with Customer Experience to align onboarding and activation with product positioning
- Partner with Growth & Marketing to ensure strong execution across channels
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
