Product Marketing Lead

Valence • New York, NY

8d

About The Position

This role will help write the story of how AI-enabled coaching transforms how organizations redefine how performance and development are delivered at the world’s leading workplaces. You'll own positioning, messaging, and sales enablement for Nadia, our enterprise AI coaching platform, as Valence's first dedicated Product Marketing Lead. You'll report directly to our VP of Marketing and work closely with sales, product, and executive leadership to sharpen how we tell our story to CHROs and other senior executives and ensure that story lands in every deal our sales team runs. This is a high-impact role on a lean marketing team operating at startup velocity. The commercial team has strong positioning and messaging acumen, but know-how is scattered across the team. You'll pull it into a coherent, sales-ready system that is essential to helping Valence scale 10x.

Requirements

• 8+ years of marketing experience, with a track record in enterprise B2B SaaS
• Extraordinary customer empathy and knack for written and visual language; you can distill a complex product into a series of clear, creative and compelling assets
• A systems engineering mindset when building and scaling programs and playbooks. You look for 10x leverage through ingenuity, technology, and - most importantly - cutting to the heart of what will create impact.
• High EQ and experience partnering with, aligning, and getting to shared success with commercial teams.
• Startup or high-growth company experience: you're comfortable building a function with limited existing infrastructure and shifting priorities. You enjoy and are expert in creating a way forward through ambiguity.
• Understanding of the buying and competitive landscape in HR tech, people analytics, or L&D/coaching.
• A drive for excellence: You take full ownership of outcomes. You feel deeply responsible for results. If something’s off, you roll up your sleeves and fix it, even if it’s not “your job.” You challenge yourself to extraordinary growth and believe that frequent feedback is the fastest lever for getting better.
• You operate above pace: You operate with speed and conviction. You don’t wait for perfect certainty. You choose a path, test it fast, and let results guide the next move.
• You take bold bets: You lead with curiosity and not ego. You care more about strong ideas than being right. You listen well, challenge directly, and commit fully even when the decision isn’t yours.
• AI-native: you've built AI into your daily workflow and can point to specific things you've automated, accelerated, or improved with it in the last six months

Responsibilities

• Own Nadia's positioning and messaging — sharpening our narrative and competitive story for CHRO and enterprise-executive buying committees, and keeping it coherent across sales and marketing surfaces
• Build our sales enablement function: pitch decks, battlecards, objection handling
• Build a system for competitive intelligence and translate market and competitor research into messaging and enablement assets
• Work directly with sales leadership to identify where deals accelerate vs. stall and turn those insights into sharper positioning and better-equipped sellers
• Design go-to-market for new capabilities and launches
• Lead analyst relations

Benefits

• Competitive salary including base + bonuses
• Comprehensive health coverage (medical, dental, vision) from day one
• Generous PTO, company-wide R&R shutdowns, and paid parental leave
• Retirement plan support for US and global employees
• Meaningful ownership in a venture-backed company at a growth inflection point
• Equity
• Financial upside that comes from scaling fast
• Top-up grants as we scale and you deliver exceptional performance — your compensation grows alongside your impact

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed