Product Marketing Lead - Trade

Consensys

3d • $146,000 - $220,000 • Remote

About The Position

Consensys is a leading blockchain and web3 software company focused on rebuilding the financial system on open, programmable infrastructure. They have been instrumental in pioneering technological developments within the web3 ecosystem, building products like MetaMask and Linea. Consensys' mission is to make the decentralized web universally accessible and easy to use. Joining Consensys means becoming part of a fully remote, globally distributed team dedicated to building the next layer of the internet, working on complex challenges and scaling products used by millions worldwide. The role specifically focuses on the Trading features within MetaMask, which is the primary gateway for hundreds of millions of people into the onchain economy. These features enable users to perform various trades and investments with confidence. The Senior Product Marketing Manager will own the positioning and growth of these features, working at the intersection of product strategy, go-to-market execution, and brand trust.

Requirements

• 6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment
• Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes
• Strong strategic thinking and storytelling ability — able to turn complex product concepts into clear, compelling narratives
• Analytical and outcome-driven; comfortable interpreting data and using insight to inform both marketing and product strategy
• Exceptional cross-functional communication, influence, and project leadership skills
• Deep curiosity about web3, DeFi, and onchain user behaviour — or direct experience in the crypto ecosystem
• Applicants will be required to submit to background checks including but not limited to employment, education and criminal record checks.

Nice To Haves

• Experience in leading GTM for perps trading and prediction markets products
• Experience leading GTM to Asia audience.

Responsibilities

• Define and execute end-to-end GTM strategy for features within Trading across global markets — from opportunity sizing and positioning through to launch and lifecycle optimisation
• Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential
• Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making
• Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research
• Lead product and feature launches, crafting narratives that resonate with crypto traders and holders
• Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels
• Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics — conversion, volume, retention
• Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings
• Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance
• Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution
• Partner with Data and Product to monitor performance, share learnings, and continually refine GTM approaches
• Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community
• Support education, community, and influencer programmes that drive awareness and confidence — particularly among emerging market segments
• Ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns

Benefits

• Fully remote, globally distributed team
• Exposure to new ideas, emerging technologies, and complex challenges
• Opportunity to scale products and infrastructure used by tens of millions of users and thousands of developers
• Join a network of builders
• The salary range listed for this role applies to US-based candidates only. Compensation for candidates based outside the US (including Canada, EMEA, and LATAM) will be determined based on location, experience, and skills during the interview process, and may differ from the listed US range.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed