Product Marketing Lead, Claude Platform - Cloud

Anthropic•San Francisco, CA

16h•Hybrid

About The Position

Anthropic is seeking a Product Marketing Lead to oversee the go-to-market strategy for key aspects of the Claude Platform (API), specifically focusing on the Cloud, Enterprise, and Ecosystem pillars. This role is crucial in defining how enterprises purchase, implement, and expand their use of Claude. It operates at the intersection of product strategy and commercial execution, involving team management, collaboration with Product teams for new product launches, equipping the Sales team with necessary narratives and tools, and working with cloud and ecosystem partners for joint launches to build market momentum. The ideal candidate will have experience in product marketing for developer platforms, API products, or technical infrastructure, experience building and coaching PMM teams, and thrives in an environment with frequent new capability releases.

Requirements

Product marketing experience focused on developer platforms, APIs, or technical products
Proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
Experience partnering with cloud providers (AWS, Google Cloud, Microsoft Azure) on joint product launches and driving launches across multiple platforms
Experience leading product marketing for a portfolio of related products, including leading a small team or a cross-functional pod
Strong technical background with ability to understand and communicate complex AI features to both technical and non-technical audiences
Excel at cross-functional collaboration, particularly in aligning product, sales, and marketing strategies
Possess strong storytelling skills with demonstrated ability to create diverse marketing content including blogs, presentations, sales collateral, website copy, and customer case studies
Exceptional writing skills with demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats (long-form content, product briefs, email campaigns, social media)

Nice To Haves

Experience in high-growth companies scaling enterprise go-to-market
A track record of building product marketing functions or teams
Experience in highly competitive markets requiring sharp differentiation
Background marketing AI/ML products or developer tools to enterprise buyers
Experience working closely with sales teams on strategic, technical deals

Responsibilities

Lead and develop a team of product marketers covering Cloud, Enterprise, and Ecosystem for the Claude Platform (API)
Develop and maintain a unified portfolio narrative that articulates how our products work together to serve enterprise needs
Drive product launches that generate market momentum, from flagship releases to incremental feature updates across your key pillars
Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
Own content and launch strategy for partner conferences like AWS re:Invent, Google Cloud Next, and Microsoft Ignite — including keynotes, sessions, and launch moments
Lead go-to-market for MCP and the broader connectivity story that ties Claude into customer systems
Shape and execute the Claude Marketplace go-to-market, including positioning, co-marketing, and sales enablement
Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market