Product Marketing Lead, Advanced Technology & AI

VIA•Somerville, MA

5d•$100,000 - $150,000•Hybrid

About The Position

VIA is seeking a creative, technically fluent Product Marketing Lead to build and own our marketing presence across our most advanced technology domains. You will take VIA's deeply complex, cutting-edge products and translate them into accessible, highly engaging materials that make even the densest technical concepts impossible to ignore. This is a ground-floor opportunity: our technology has evolved over time and we are ready to fully dedicate a marketing professional to this specific area. As a Product Marketing Lead focused on AI and advanced technologies at VIA, you will own the full ideation-to-execution pipeline, driving multimedia strategy across video, podcasts, and digital channels, and establish VIA's voice in the agentic AI landscape from the ground up.

Requirements

4+ years in technical product marketing, technical content marketing, or product marketing for deeply technical B2B SaaS, AI, or cybersecurity platforms.
A portfolio demonstrating the translation of complex technical concepts into clear, commercially compelling materials is strongly preferred over years of experience alone
You lead with curiosity to understand complex architectures paired with demonstrated experience engaging directly with engineering or product teams to extract and translate technical concepts
Proven ability to build a content and marketing function from scratch, moving from a blank slate through strategic ideation to final production across multimedia channels including video, audio, and written content. You've done this before, even if at a smaller scale.
Exceptional writing capability with a specific track record of converting dense feature descriptions and technical architectures into high-level, impact-driven narratives; the kind that make a government buyer or enterprise decision-maker feel the significance of what VIA has built
This role has no established playbook. The right candidate will be energized by the opportunity to define the strategy, build the systems, and demonstrate the value of technical marketing at VIA from the ground up.

Responsibilities

Formally build VIA's AI and technical marketing presence: You will generate the strategy, build the systems, and establish the content pipeline.
Proactively develop, pitch, and execute fresh concepts across social media, video, and written content to establish VIA's authoritative voice in the agentic AI landscape
Translate technical complexity into commercial clarity: Engage directly with VIA's product and technical teams to extract, understand, and translate our most complex technical architectures into simple, benefits-driven, and genuinely compelling customer-facing materials. The goal isn't just to simplify; it's to make the technical feel exciting
Drive technical video production: Own the creative direction and production pipeline for VIA's technical product videos, from initial concept and briefing through to final deployment, ensuring complex product capabilities are communicated visually, clearly, and in a way that makes people want to watch to the end
Own the VIA Knowledge Hub (VKH) podcast as a strategic marketing asset: Manage and grow VIA's VKH technical podcast series as a meaningful marketing vehicle; shaping editorial direction, ensuring new episodes are published and integrated onto the website, optimizing for digital distribution, and actively promoting across channels to build a genuine audience for VIA's technical perspective
Keep technical web messaging current, accurate, and ahead of the product: Partner closely with product and engineering teams to ensure VIA's advanced technology web pages accurately and compellingly reflect our latest technical breakthroughs. You're not just maintaining pages; you're ensuring our digital presence keeps pace with what our teams are building

Benefits

Competitive benefits
Flexible work options
Individualized mentoring and growth opportunities
Salary range of $100,000 - $150,000 USD per year
401K plan with up to 5% employer contribution
A fully funded, top-tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family
Up to 24 weeks paid parental leave
A 4-week paid ramp-back program
A $10K family forming benefit (covering fertility treatments, adoption, and surrogacy)
Flexible Vacation Policy with no set annual limit or accrual period
Summer Fridays
An extended holiday period in December
Flexibility to work from home as needed
Access to three well-located offices, designed for collaboration and stocked with everything you could need
Opportunities to work remotely from eligible locations for up to 2 months per year
Individualized growth opportunities, including internal and external mentorship panels, custom goals and feedback sessions, and/or access to learning and development programs, including VIA’s unrivaled leadership program
A dedicated wellness advisor to help you navigate the programs and opportunities available at VIA
Benefits to support commuting costs
In-person events to foster team bonding and collaboration across different teams