Summer 2027 Product Marketing Intern

American Family Insurance•Madison, WI
•$25 - $39•Hybrid

About The Position

An internship with our company is a great opportunity to build your skillset and explore your career interests. Our summer student internship is a 10 to 14 week program that starts in mid May and ends in August. During your internship, you'll work on impactful projects that make a difference at our company, with our customers, and in our communities. You'll also gain exposure to different areas of our business and have numerous opportunities for networking and coaching. Interns may be eligible for a one-time hiring bonus to assist with housing costs depending upon proximity to our company office location. As a Product Marketing Intern, you will join a team responsible for bringing new insurance products, programs, and customer experiences to market. Through project participation, job shadowing, team collaboration, and hands-on learning opportunities, you will gain exposure to product launches, customer communications, marketing strategy, AI-enabled workflows, analytics, customer experience, and process improvement initiatives. The intern will report to the Senior Manager of Product Marketing and interact with teams across Marketing, Product, Customer Experience, Customer Research & Insights, Analytics, Content Design, and Creative Design.

Requirements

  • Pursuing a degree in Marketing, Communications, Business Administration, Public Relations, Consumer Behavior, Digital Marketing, or a related field.
  • Strong written and verbal communication skills.
  • Interest in product marketing, customer experience, content development, research, and marketing strategy.
  • Comfortable learning new technology, AI-enabled tools, and emerging ways of working.
  • Strong organization, collaboration, and problem-solving skills.
  • Curiosity, initiative, and willingness to learn across multiple business functions and projects.
  • Candidates who may require visa sponsorship cannot be considered.

Nice To Haves

  • Experience with Microsoft 365 applications, including PowerPoint and Excel, preferred.

Responsibilities

  • Bringing new insurance products, programs, and customer experiences to market.
  • Gaining exposure to product launches, customer communications, marketing strategy, AI-enabled workflows, analytics, customer experience, and process improvement initiatives through project participation, job shadowing, team collaboration, and hands-on learning opportunities.

Benefits

  • One-time hiring bonus to assist with housing costs (may be eligible)
  • New Employee Orientation
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